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All Consuming Images: The Politics Of Style In Contemporary Culture
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All Consuming Images: The Politics Of Style In Contemporary Culture

3.95  ·  Rating Details  ·  84 Ratings  ·  11 Reviews
A provocative, compelling, and entertaining look at how the power of images dominates every aspect of our lives.
Paperback, 306 pages
Published March 20th 1990 by Basic Books, Inc. (first published November 1st 1988)
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Feb 20, 2009 Adrienne rated it liked it
You don't have to read much of this book to get Ewen's point: capitalism relies on images, and all the images we see (architecture, ads, etc.) are designed to manipulate our emotions; awareness allows for freedom. The book made me, yes, aware, but more feeling that marketers need to be sent to their own island somewhere. It reinforces why there's a commandment not to make any graven images.
Jun 24, 2009 Dylan rated it really liked it
Written in media studies lilt before there was media studies lilt. Neat stuff throughout.
Ikenna Nwamba
Jun 23, 2014 Ikenna Nwamba rated it really liked it
very interesting, useful in understanding american consumer culture
Thomas Pfaff
Aug 25, 2007 Thomas Pfaff rated it liked it
Recommends it for: people who don't like advertising
Shelves: politicshistory
This book, as I recall, discussed in length the problems with slick advertising. It goes into commonly discussed topics such as how advertisements tend to try and make you feel like you'll be a more attractive or better person by buying some product.

Being in high-tech it was probably a good book to read! It might have reminded me of what I was doing as soon after reading it I drastically cut back on high-tech purchases.

I remember it as a pretty good book; typically academic in nature.
Petter Nordal
Jun 09, 2012 Petter Nordal rated it it was amazing
Ewen places the notion of style within its economic and social context, arguing that larger businesses developed our current conception of style in the early twentieth century in order to sell goods beyond mere necessity. If you'd rather die than wear uncool clothes, if you feel like a loser because you don't have the latest gadgets, or if you think you are different from others because of the shoes you wear, then this book will explain how you've been had.
Oct 26, 2007 Maya rated it really liked it
a terrific commentary on the politics/history of advertising and its effects on the American class system and culture. i took a class with the author of the book as a freshman (it was a total ego trip for him) and it changed my perspective on many subjects. i need to read it again.
Mar 29, 2010 Zedder rated it liked it
I used to read books like this all the time. I guess I thought they were dealing with one of the more significant ethical issues of our age: how advertising images shape and reflect our desires. Why isn't that a topic that philosophers write about?
Apr 22, 2008 Cambra rated it liked it
sometimes, you lend this book to your not-yet-ex and then realize you need it for a paper the day after you cut off all communication.
Carla Remy
Some excellent things about the selling of style, politics, advertising. On whole, also long and boring.

Dec 18, 2008 Deb marked it as to-read
Been on my list for a while. Recommended by Betsy, a very socially consicous friend.
Walter Ullon
Apr 20, 2012 Walter Ullon rated it it was amazing
Shelves: culture-watching
Essential reading for culture watchers.
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