Marketing in Travel and Tourism

by Victor T.C. Middleton

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Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors have completely revised the text to reflect the changes in the travel and tourism industry in the 21st ...more

Paperback, 512 pages

Published January 7th 2002 by Butterworth-Heinemann

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May 12, 2010

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