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  <title><![CDATA[Predictably Irrational: The Hidden Forces That Shape Our Decisions]]></title>
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        <name><![CDATA[Dan Ariely]]></name>
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  <date_added>Thu Oct 09 03:22:34 -0700 2008</date_added>
  <date_updated>Thu Oct 09 03:45:52 -0700 2008</date_updated>
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    <body><![CDATA[It is important that you move this one up your list of books that you have to read.  This is a particularly great book.  My dear friend Graham recommended I read this book.  He has recommended four books to me – and the only one I couldn’t finish was “My Cousin, My Gastroenterologist: A novel...<a href="http://www.goodreads.com/review/show/34882374">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/34882374]]></url>
</review>
      <review id="18156590">
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    <name><![CDATA[David]]></name>
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  <read_at>Fri Mar 21 00:00:00 -0700 2008</read_at>
  <date_added>Wed Mar 19 22:08:58 -0700 2008</date_added>
  <date_updated>Mon Mar 24 13:29:43 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[All classic economic theories are based on the assumption that  consumers behave rationally, despite a considerable body of evidence to the contrary. It is only in the last 25 years that economists have begun to investigate the irrational side of consumer behavior. This field of investigation, which...<a href="http://www.goodreads.com/review/show/18156590">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/18156590]]></url>
</review>
      <review id="19446058">
    <user id="736708">
    <name><![CDATA[Darin]]></name>
    <location><![CDATA[Saint Louis, MO]]></location>        
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  <read_at>Mon Jun 23 00:00:00 -0700 2008</read_at>
  <date_added>Fri Apr 04 09:53:26 -0700 2008</date_added>
  <date_updated>Mon Jun 23 16:25:53 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Ariely is a good writer whose book catches onto the _Freakonomics_ craze by taking a look at times when people make different decisions that typical &quot;laissez faire&quot; economic theories would expect.  His book is a fairly easy read and does include some surprising results through social-scien...<a href="http://www.goodreads.com/review/show/19446058">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/19446058]]></url>
</review>
      <review id="28966893">
    <user id="1385106">
    <name><![CDATA[Jamie]]></name>
    <location><![CDATA[The United States]]></location>        
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    <rating>5</rating>
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  <read_at>Sat May 03 00:00:00 -0700 2008</read_at>
  <date_added>Fri Aug 01 06:54:27 -0700 2008</date_added>
  <date_updated>Fri Aug 01 06:54:54 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[It's only about the middle of the year, but I think Dan Ariely's Predictably Irrational is a shoe-in for my favorite non-fiction book of 2008. When I was studying psychology one of my favorite topics was judgment and decision-making, which dealt in large part with the kinks in the human mind that co...<a href="http://www.goodreads.com/review/show/28966893">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/28966893]]></url>
</review>
      <review id="18572459">
    <user id="1011143">
    <name><![CDATA[MattA]]></name>
    <location><![CDATA[Ortonville, MI]]></location>        
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    <rating>4</rating>
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  <read_at>Wed Apr 02 00:00:00 -0700 2008</read_at>
  <date_added>Tue Mar 25 03:39:52 -0700 2008</date_added>
  <date_updated>Thu Apr 03 11:42:12 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[A thought-provoking book on behavioral economics.  Why do we make the choices that we do?  What is our motivation?  Why are seemingly irrational choices made over and over?  The author's natural, readable style allows the laymen easy access to his academic research and the conclusions he draws on th...<a href="http://www.goodreads.com/review/show/18572459">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/18572459]]></url>
</review>
      <review id="16725088">
    <user id="185835">
    <name><![CDATA[Yulia]]></name>
    <location><![CDATA[New York, NY]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/185835-yulia]]></url>
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    <rating>4</rating>
  <votes>4</votes>
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  <read_at>Tue Jan 01 00:00:00 -0800 2008</read_at>
  <date_added>Fri Feb 29 15:57:51 -0800 2008</date_added>
  <date_updated>Sun Apr 06 17:33:59 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Besides being a prolific researcher, Ariely is a very lucid writer and he's good at explaining the logic behind his study designs and the broader implications of their results.  I just find it amusing that MIT classifies him as a behavioral economist when in any other university he'd be a member of ...<a href="http://www.goodreads.com/review/show/16725088">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/16725088]]></url>
</review>
      <review id="38902219">
    <user id="347577">
    <name><![CDATA[Steven]]></name>
    <location><![CDATA[San Francisco, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/347577-steven]]></url>
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    <rating>4</rating>
  <votes>1</votes>
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  <recommended_for><![CDATA[anyone with the mildest interest economics or psychology]]></recommended_for>
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  <read_at>Tue Dec 02 00:00:00 -0800 2008</read_at>
  <date_added>Sat Nov 29 17:56:07 -0800 2008</date_added>
  <date_updated>Thu Dec 04 19:05:30 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[This is a really interesting and accessible read about behavioral economics. Ariely pokes holes in the economic supposition that all people act in their rational best interest by showing ways in which people consistently make irrational decisions. The book is set up in an easy to understand manner; ...<a href="http://www.goodreads.com/review/show/38902219">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/38902219]]></url>
</review>
      <review id="37167402">
    <user id="289556">
    <name><![CDATA[Jackie &quot;the Librarian&quot;]]></name>
    <location><![CDATA[Olympia, WA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/289556-jackie-the-librarian]]></url>
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    <rating>3</rating>
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  <read_at>Fri Nov 07 00:00:00 -0800 2008</read_at>
  <date_added>Fri Nov 07 23:09:31 -0800 2008</date_added>
  <date_updated>Fri Nov 07 23:32:16 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Another book that looks at human behavior, and how we don't behave logically even when we are sure we do. This follows the same well-worn path of <em>Sway</em>, <em>Freakonomics</em>, and <em>Blink</em>, and after having read those, there wasn't a lot new here.<br/>Yes, humans see credit differently than cash. Ariely uses th...<a href="http://www.goodreads.com/review/show/37167402">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/37167402]]></url>
</review>
      <review id="35978833">
    <user id="30915">
    <name><![CDATA[Anthony]]></name>
    <location><![CDATA[Somerville, MA]]></location>        
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    <rating>4</rating>
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  <recommended_for><![CDATA[everyone. seriously.]]></recommended_for>
  <recommended_by><![CDATA[npr]]></recommended_by>
  <read_at>Wed Oct 22 00:00:00 -0700 2008</read_at>
  <date_added>Wed Oct 22 17:09:28 -0700 2008</date_added>
  <date_updated>Wed Oct 22 17:24:12 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[This is the best book I've read all week (never mind that it's the only book I've read this week). While not philosophy, it should be required for all philosophers who talk about rationality and agency, as well as social scientists, and for that matter everyone. Ariely gives concise and clear descri...<a href="http://www.goodreads.com/review/show/35978833">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/35978833]]></url>
</review>
      <review id="33387470">
    <user id="1291120">
    <name><![CDATA[Mary]]></name>
    <location><![CDATA[Renton, WA]]></location>        
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    <rating>2</rating>
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  <read_at>Sun Sep 28 00:00:00 -0700 2008</read_at>
  <date_added>Sat Sep 20 17:26:42 -0700 2008</date_added>
  <date_updated>Sun Sep 28 10:39:50 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[This book was somewhat entertaining, but I can't really recommend it.  The author does experiments with college students and beer, and extrapolates this into a world view.  Most of his applications are anecdotal.<br/>Here's an example on p. 215: &quot;Iran is another example of a nation stricken by...<a href="http://www.goodreads.com/review/show/33387470">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/33387470]]></url>
</review>
      <review id="27288729">
    <user id="283014">
    <name><![CDATA[Jennifer (JC-S)]]></name>
    <location><![CDATA[Australia]]></location>        
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  <read_at>Wed Jul 30 00:00:00 -0700 2008</read_at>
  <date_added>Tue Jul 15 02:07:13 -0700 2008</date_added>
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    <body><![CDATA[‘Think how hard physics would be if particles could think.’ <br/><br/>While it is comforting to know that so many decisions are made on from irrational bases, it is discomforting to be made quite so aware of it.  No, I take that back: it is quite reassuring to know that while the principles of...<a href="http://www.goodreads.com/review/show/27288729">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/27288729]]></url>
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      <review id="26312729">
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  <read_at>Sun Jul 13 00:00:00 -0700 2008</read_at>
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  <date_updated>Sun Jul 13 05:54:54 -0700 2008</date_updated>
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    <body><![CDATA[Here are just a few tidbit's I've learned:<br/><br/>-If you're ever going to a bar, trying to score a little bit of lovin', bring a friend who looks very similar to you - only a little uglier.  That way you'll look like the ideal candidate, not just compared to your friend but to everyone else the...<a href="http://www.goodreads.com/review/show/26312729">more...</a>]]></body>
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</review>
      <review id="18058932">
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  <read_at>Thu Mar 27 00:00:00 -0700 2008</read_at>
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  <date_updated>Tue Apr 01 20:14:44 -0700 2008</date_updated>
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    <body><![CDATA[As a social psychologist, I have been trained to scoff at all &quot;behavioral economists&quot; because they often claim to have recently discovered that individuals do not always behave &quot;rationally&quot;. Furthermore, they seem to brilliantly deduce that the only way to accurately predict how ...<a href="http://www.goodreads.com/review/show/18058932">more...</a>]]></body>
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      <review id="38195480">
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  <read_at>Tue Nov 18 00:00:00 -0800 2008</read_at>
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    <body><![CDATA[Just finished it Nov. 18th 2008. Great look at how psychology intersects with economics and influences our behavior. We are not rational creatures but studies can predict how we will deviate from expected economic principles.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/38195480]]></url>
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      <review id="77526861">
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  <title>Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions</title>
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    <body><![CDATA[&quot;In the past decade or so Behavioural Economics has become all the rage in both academic circles and among the general public. The financial crisis that started with the bursting of the sub-prime mortgage bubble in the US a couple of years ago has given behavioural economists a major boost.[ret...<a href="http://www.goodreads.com/review/show/77526861">more...</a>]]></body>
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      <review id="50068444">
    <user id="295530">
    <name><![CDATA[Vicki]]></name>
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  <read_at>Sun Feb 01 00:00:00 -0800 2009</read_at>
  <date_added>Sun Mar 22 11:13:30 -0700 2009</date_added>
  <date_updated>Mon Jun 08 21:39:13 -0700 2009</date_updated>
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    <body><![CDATA[This is an interesting look at how an individual's decision-making process is often at odds with what is objectively beneficial for him or her.  Seems a tad repetitive at times, but the examples and studies outlined are undeniably fascinating and help illuminate factors that producers and marketers ...<a href="http://www.goodreads.com/review/show/50068444">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/50068444]]></url>
</review>
      <review id="47971764">
    <user id="2053035">
    <name><![CDATA[Kwame]]></name>
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  <date_updated>Sun Mar 01 23:30:31 -0800 2009</date_updated>
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    <body><![CDATA[This interesting book adds to the infusion of psychology into the arena of economics aka Behavioral Economics. Through a series of experiments, the author confirms the idea that the assumptions of perfect rationality that standard economics texts make do not always stand. Unlike many who argue that ...<a href="http://www.goodreads.com/review/show/47971764">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/47971764]]></url>
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      <review id="47115233">
    <user id="2058891">
    <name><![CDATA[Peeds]]></name>
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    <body><![CDATA[This is a very absorbing book about Behavioral Economics by Dan Ariely that makes you wonder if you really think rationally when making choices. It is about how “decoys” are used by merchants to confuse you about your choices, and how you would typically react to them.  This book gives you numer...<a href="http://www.goodreads.com/review/show/47115233">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/47115233]]></url>
</review>
      <review id="44014197">
    <user id="1351229">
    <name><![CDATA[Marius]]></name>
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  <date_updated>Thu Jan 22 20:10:51 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Excellent book by an MIT professor describing various experiments in the field of behavioral economics. This field attempts to give some practical insights into why classical economics fails to reliably predict marketplace behavior; further, he argues that these irrational tendencies are predictable...<a href="http://www.goodreads.com/review/show/44014197">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/44014197]]></url>
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      <review id="80482552">
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    <body><![CDATA[Brilliant ! Scientific yet easy to read. Hilariously true!!!<br/><br/>I tremendously enjoyed reading this book! The author is a brilliant writer. What seemed to be a rational behavior of people were actually irrational after all  ;-)  The basis for our irrationality was studied and evaluated by so...<a href="http://www.goodreads.com/review/show/80482552">more...</a>]]></body>
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