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Preview — Persuasion in Advertising by John O'Shaughnessy
Persuasion in Advertising
Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating ...more
Hardcover, 220 pages
Published December 16th 2003 by Routledge
(first published November 20th 2003)
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