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Beware Wet Paint

4.65 of 5 stars 4.65  ·  rating details  ·  26 ratings  ·  2 reviews
Surveying thirty-five years of Alan Fletcher's work, this book is an essay upon the design process as undertaken by a tireless and gifted individual. The thinking behind his solutions and methods are illustrated by a range of examples each accompanied by a full commentary from Jeremy Myerson.
Paperback, 268 pages
Published March 1st 2004 by Phaidon Press (first published 1994)
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- a 30 Year retrospective of my favourite graphic designer - Alan Fletcher
- to design some one thing that is creative and unique, memorable, entertaining, and informative is remarkable
- to do so again and again, over an incredible 30 year career, is genius
- doodles, corporate commissions, volunteer work, designs for friends, paintings, posters, coffee cup designs, advertising campaigns, magazine illustrations, greeting cards, product designs, toys, etc, etc,
- he was on retainer as Design Consul
Alan Fletcher, his 35 years in a book. It is an ingenious collection of design solutions, their design process and methods behind them.
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Alan Fletcher was one of the most influential and best loved graphic designers of his time. In 1959, after success in America, he settled in London. He co-founded Fletcher, Forbes, Gill in 1962, which became renowned for sophisticated graphic design and enduring wit. Their branding for Reuters was used for over 30 years. In 1971, Fletcher co-founded Pentagram, then in 1991 set up his own company. ...more
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