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Internet Marketing in Hospitality
"Internet Marketing in Hospitality" instructs and acts as a resource for effectively using the Internet as a marketing tool. This comprehensive resource provides principles for website and e-mail marketing, offers practical examples, and outlines techniques for helping visitors find and return to a website. The volume examines the hospitality industry including types of bu ...more
Paperback, 336 pages
Published February 6th 2004 by Prentice Hall
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