The Overspent American: Upscaling, Downshifting, And The New Consumer

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The Overspent American: Upscaling, Downshifting, And The New Consumer

3.71 of 5 stars 3.71 · rating details · 451 ratings · 65 reviews

An in-depth look at the corruption of the “American Dream,” the follow-up to the the Overworked American examines the consumer lives of Americans and the pitfalls of “keeping up with the Joneses.” Schor explains how and why the purchases of others in our social and professional communities can put pressure on us to spend more than we can afford to, how television viewing c...more

Hardcover, 272 pages

Published April 26th 1998 by Basic Books (first published 1998)

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Dec 30, 2008 Lisa Nelson rated it 5 of 5 stars · review of another edition

Shelves: non-fiction

I don't even know where to start on reviewing this book other than to say that every once in awhile I read a book that can completely shake me to the core. I haven't lost this much sleep since my youngest was an infant. I am up at 2 a.m. wondering, "Am I trying to keep up with the Joneses? (my sister incidentally.) Or am I fitting in okay with my reference group, and do I care? If I do care, why? Did I buy designer jeans because of status or just because they feel and look good? Do I think they...more I don't even know where to start on reviewing this book other than to say that every once in awhile I read a book that can completely shake me to the core. I haven't lost this much sleep since my youngest was an infant. I am up at 2 a.m. wondering, "Am I trying to keep up with the Joneses? (my sister incidentally.) Or am I fitting in okay with my reference group, and do I care? If I do care, why? Did I buy designer jeans because of status or just because they feel and look good? Do I think they look good due to branding? Am I not as bad because I bought most of them used on ebay? The thing that plagued me most was what if I do make a purchase purely with the motivation to impress my reference group, if I am making those choices how can I live with myself?" I truly was left wondering if I am a despicable person? Quite an enigma to give this five stars, right? It's not all bad news. This book made me take a really close look at what motivates me to consume, and now I can't imagine making a purchase without thinking, "Why do I need this? What purpose does it serve? And will it end up becoming more junk taking up space?" So, I think this book is wonderful! I love examining these questions. I think this guilt can only help me become a less despicable person. ( :

My favorite thing about this book was that minus the research, I have had conversations almost verbatim, or have thought about almost all of what the author discussed in the book. I found another kindred spirit in this author. She talks a lot about the work and spent cycle. And how we never seem to have enough. Our income goes up and so does our spending. One of my favorite studies the author did was about cosmetics. She found that women were okay with buying the drug store brand moisturizers and even eye shadow, but women tended to buy high end lipstick because they might put it on in public. The author ends up saying, "I found myself unable to buy designer-brand cosmetics, not only because I knew I was wasting my money but also because it made me feel foolish." That pretty much sums up how I felt throughout the book. Big advertising dollars are spent so that we all rush out and buy the next big, "must-have" items. I don't want to be lumped into the group of "foolish American's," that are falling for all that.

Where does all this leave me? What's a girl to do? The author interviews several people who have, "Downshifted." Those who by choice or life circumstances have walked away from the work spend cycle, and have learned to live on a lot less. Part of me finds it exciting and freeing to just be able to shout out, "I'm done, I'm out," and go and find a drug-free hippy commune. But, this is not very realistic for a mother of three young children. (The author says she rarely found people with young children living simply because of financial realities.) Another part of me kids or not does not want to live simply. I don't think I'll ever want to make my clothes and I like my blow dryer. But, I think there is a happy medium and this book is helping me find that spot and helped me and hopefully the rest of America to start asking some important questions about our spending.

My only wish like many other reviewers is that we could get some more current information about where we are at as a Nation on these consumer issues. The copy I read was published in 1998. In many ways I think our spending has gotten more out of control. Although, with the recent economic crisis I think we are forced to address these questions more than ever.(less)

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Dec 30, 2008 Abby marked it as to-read · review of another edition

Do you know what I always seem to buy too much of? Bananas. I am always tossing brown bananas in the trash. But I never slow down my banana purchasing. I think it's because I feel lame buying just one or two bananas. I feel like you need to buy a whole bundle to justify the purchase. I am also afraid I might REALLY want a banana, and there won't be any in my fruit bowl.

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Jan 15, 2008 Roger rated it 4 of 5 stars · review of another edition

1. Our society's constant desire to upgrade everything (cars, homes, furnishings, clothes, etc.) is a relatively new trend.

2. Studies show that we have more than ever, but we aren't any happier than earlier generations.

3. True or false? On average, for every hour people watch tv per week, their annual savings decrease by more than $200.

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Aug 01, 2007 Mark rated it 5 of 5 stars · review of another edition

Shelves: money

One of the better books about consumption / work / materialism / money / self-worth. It's interesting how a book like this can go right hand in hand with a book about investing and financial independence.

Would like to go back and re-read this one soon.

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Feb 26, 2012 Eva rated it 3 of 5 stars · review of another edition

Three, maybe 4 stars. Some excerpts:

Twenty-seven percent of all households making more than $100,000 a year say they cannot afford to buy everything they really need. Nearly 20 percent say they "spend nearly all their income on the basic necessities of life." - p6

For centuries, aristocrats passed laws to forbid the nouveaux fiches from copying their clothing styles. At the turn of the century, the wealthy published the menus of their dinner parties in the newspapers. And fifty years ago, America...more Three, maybe 4 stars. Some excerpts:

Twenty-seven percent of all households making more than $100,000 a year say they cannot afford to buy everything they really need. Nearly 20 percent say they "spend nearly all their income on the basic necessities of life." - p6

For centuries, aristocrats passed laws to forbid the nouveaux fiches from copying their clothing styles. At the turn of the century, the wealthy published the menus of their dinner parties in the newspapers. And fifty years ago, American social climbers bought fake "ancestor portraits" to hand in their libraries." - p8

Daily exposure to an economically diverse set of people is one reason Americans began engaging in more upward comparison. - p10

By 1997, well into the stock market boom, nearly 40 percent of all baby boomers had less than $10,000 saved for retirement. - p20

Georg Simmel's classic contribution depicts fashion as an ever-shifting process in which high-status individuals attempt to keep a step ahead of low-prestige imitators. Alison Lurie's popular account, The Language of Clothes, reminds us of the long history of clothing as an indicator of social position. In ancient Egypt, only those in high positions could wear sandals; in Greece and Rome, even the number of garments a person could wear was prescribed. Throughout the Middle Ages, all manner of dress was regulated. By the eighteenth century, these sumptuary laws were in decline and social position had come to be inferred from the cost of garments, indicated by the type of materials, the extent of unnecessary ornamentation, and the quality of the cut. The infrequency with which people repeat wardrobe choices is another class marker--at a special occasion, to have one's dress remarked on as a repeat is an embarrassment among the better-heeled. - p37

Souvenirs, high-class or low-, are part of how we make visible the latest not-too-visible status items. The important of these markers can become almost comical, as research on museums shows. Watching buses pull up to museums, Robert Kelly reports that one-third of the visitors, "upon being discharged from a tour bus…entered the museum foyer; searched for and found the museum shop; purchased some object in the museum shop representative of (usually labeled by) the museum or its best-known objects; and then returned to their bus without ever entering the museum galleries." - p48

A caption describing a Chanel lipstick in a recent newspaper article puts it bluntly: "A classic shade of scarlet, scented with essential oil of roses, in Chanel's signature black and gold case. Perfect for preening in public." One of my down shifters has less expensive taste (and less money than the typical Chanel buyer), but she conforms to the same principle: "I have fifteen dollar lipstick I only take out in company," she tells me. - p50

But while 70 percent of the sample described "the average American" as "very materialistic," only 8 percent felt they were materialistic themselves. - p83

Many Americans deplore the entry of soft drinks and fast-food outlets into poor countries because they contribute to comerciogenic malnutrition: the poor spend their few pesos on soft drinks or French fries, forgoing nutritious food and becoming sick in the process. On the lighter side, we can chuckle at Peruvian Indians carrying rocks painted like transistor radios, Chinese who keep the brand tags on their designer sunglasses, Brazilian shanty-town dwellers with television antennae but not TVs, or the Papua New Guineans who substitute Pentel pens for boars' nose pieces. - p90
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Nov 05, 2009 May-Ling rated it 4 of 5 stars · review of another edition

Shelves: saving-the-world

i really cannot say enough good things about this book. it's well-written, well-researched and incredibly interesting. the most shocking thing to me is that the content is so relevant to today and yet it was written in 1998.

also, it was good timing for me since we just rented 'what would jesus buy,' directed by morgan spurlock, and that film discusses something a little similar in terms of people's shopping habits at christmas - how the spending has spiraled out of control and how americans go i...more

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Jul 03, 2007 Hollie rated it 4 of 5 stars · review of another edition Recommends it for: people trying to make a budget

Shelves: whenlivingpaychecktopaycheck

I re-read this book whenever I feel like spending a huge amount of money on things I don't really need. Its an excellent snapshot of lower middle class spending since the 1970's and into the 80's. If you want to read this book, pick up the updated version published in 1998 - this one is too outdated to be helpful much longer. This book reminds me of the power of advertising and envy.

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Jul 13, 2008 Carolyn Kaufman rated it 3 of 5 stars · review of another edition

As good as this book is, it’s outdated. The most recent research is about 1998, and a lot has changed in 10 years. It’s a shame that things haven’t been updated, since I think as time goes on the information has only become more relevant.

If it’s good enough to keep in print, why isn’t it good enough to update?

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Aug 13, 2007 Mark rated it 3 of 5 stars · review of another edition

Shelves: sociology

From buying stuff we don't need to overextending ourselves on credit, we give Juliet Schor plenty of ammunition for her thesis. Her book has good anecdotes and lively writing, but also is backed by solid research on our spending patterns and the relationship between consumption and happiness (limited, as you might expect)

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Aug 19, 2008 Rachel rated it 4 of 5 stars · review of another edition

A book that made me think hard about my own spending habits-that's a miracle. The first half is stronger than the second-mostly because I wasn't impressed with her sample of downshifters (and their concerns/examples are a bit dated). Still, well worth the read if you're in to this kind of thing.

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Mar 20, 2012 Cj Sime rated it 2 of 5 stars · review of another edition

Meh.

First of all, the edition the library had was published in 1998. It was more than slightly outdated. I think the author genuinely enjoys writing but perhaps a non-fiction book isn't the best place to over use the thesaurus for uncommon words as well as make up words when the thesaurus failed.

The first chapter was a fantastic synopsis of the entire book, rendering the rest of the book to be somewhat redundant. This book seemed to get hung up on the driving force of "keeping up with the Jone...more

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Mar 30, 2012 Cody Brown rated it 3 of 5 stars · review of another edition

This book, being published in 1998, was entertaining in the way that I was brought back to my childhood (I was 11 at the time). All the talk about Air Jordans, Ninja Turtles, Osh-Kosh, and MTV gave me a slightly comical sense of nostalgia.
As for the message Schor is sending, as a student of economics, I can't say I haven't heard it all before. Perhaps it is because of this that I was not very captivated by her writing style, which I feel was influenced by a need to drag out certain points just...more

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Feb 12, 2008 Kathy Beatty rated it 3 of 5 stars · review of another edition Recommends it for: everyone

Recommended to Kathy by: Mae Boscana

Another life-changing book! I thought that I was "above" being manipulated by corporations. But, I learned that I was not. Read it, you will never impulse buy without thinking again.

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May 18, 2009 Connie rated it 3 of 5 stars · review of another edition Recommends it for: anyone who spends money

Recommended to Connie by: book club read

Not a self help book, but helpful nevertheless. It has triggered self intervention on my spending habits which are out of control. I took copious notes and can read them as a Reader's Digest book anytime I need a refresher course. I would not buy the book, however, because the references are somewhat dated--amusing actually to look back of the idols of the past decades.

My children grew up in that difficult era without the funds for the popular clothing; they got the BTS (bangs to the sky) becau...more

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Oct 14, 2007 Jessica rated it 3 of 5 stars · review of another edition

interesting. but went it told me to save my time and energy by not blowdrying my hair...she must not have my hair and live in the humidity.

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Oct 10, 2009 Sholland rated it 4 of 5 stars · review of another edition

Interesting read although a little dated, 1998 (mentions that some people think the reliance on credit is unsustainable - ya think?). Would be nice to see an update. Am somewhat relieved that I can't identify lipstick brands at any distance. A little patronizing in the explanation of regression models etc. but not written for an academic audience, so nice to see some of the methods used to analyze the data. Interesting commentary on materialism, consumerism, and the pressure to keep up with thos...more

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Oct 14, 2008 Chip Miller rated it 4 of 5 stars · review of another edition

Shelves: interesting

A concerned look at Consumer Culture. This book warned of an impending credit crunch almost exactly 10 years ago.

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Dec 08, 2010 Sara rated it 4 of 5 stars · review of another edition

Shelves: misc-non-fiction

Americans have (literally) "bought into" the work-and-spend lifestyle, and we consequently have given up balance, meaning, time and peace in our lives. We are fooled into believing that we are what we have so we will spend beyond our means to acquire things we don't need or even want. We've allowed ourselves to become envious, selfish, greedy and competitive, and are raising children with an even stronger sense of discontent and entitlement. Bottom line: we need to be more mindful about the life...more

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Apr 15, 2013 Jessica Chong rated it 5 of 5 stars · review of another edition

I saw The Story of Stuff about five years ago, and that made a pretty profound impact on the way I spend money.

If I'd read this book five years ago I'm certain it would have had the same effect. Even though it was published in 1998 it's still scarily relevant today—maybe even moreso. In fact, I'd love to hear Juliet Schor's thoughts re: how social media has transformed the way we form our reference groups, as well as the intersection between conspicuous consumption and conspicuous curation. K,...more

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Apr 06, 2013 Omar Halabieh rated it 4 of 5 stars · review of another edition

Below are key lessons in the form of excerpts that I found particularly insightful from this book in which Juliet "analyzes the crisis of the American consumer in a culture where spending has become the ultimate social act":

1- "While I believe all Americans are deeply affected by consumerism, this book is directed to people...whose income afford comfortable lifestyle. I focus on more affluent consumers not because I believe that inequalities of consuming power are unimportant. Far from it. They...more Below are key lessons in the form of excerpts that I found particularly insightful from this book in which Juliet "analyzes the crisis of the American consumer in a culture where spending has become the ultimate social act":

1- "While I believe all Americans are deeply affected by consumerism, this book is directed to people...whose income afford comfortable lifestyle. I focus on more affluent consumers not because I believe that inequalities of consuming power are unimportant. Far from it. They are at the heart of the problem. But I believe that achieving an equitable standard of living for all Americans will require that those of us with more comfortable material lives transform our relationship to spending. I offer this book as a step in that direction."

2- "This book is about why: About why so many middle-class Americans feel materially dissatisfied...How even a six-figure income can seem inadequate, and why this country saves less than virtually any other nation in the world. It is about the ways in which, for America's middle classes, "spending becomes you," about how it flatters, enhances, and defines people in often wonderful ways, but also how it takes over their lives...IT analyzes how standards of belonging socially have changes in recent decades, and how this change has introduced American to highly intensified spending pressures. And finally, it is about a growing backlash to the consumption culture, a movement of people who are downshifting - by working less, and living their consumer lives much more deliberately."

3- "...Even though products carry well-recognized levels of prestige, are associated with particular kinds of people, or convey widely accepted messages, we cannot automatically infer the motivations of the consumers who buy them...There are other sources of meaning (beyond social inequalities). Gender, ethnicity, personal predisposition, and many other factors help structure the meanings and motivation attached to consuming."

4- "First, for a significant number of branded and highly advertised products, there are no quality differences discernible to consumers when the labels are removed; and second, variation in prices typically exceeds variation in quality, with the difference being in part a status premium...The extra money we spend could arguably be better used in other ways - improving our public schools, boosting retirement savings, or providing drug treatment for the millions of people the country is locking up in an effort to protect commodities others have acquired. But unless we find a way to dissociate what we buy from who we think we are, redirecting those dollars will prove difficult indeed."

5- "Today, in a world where being middle-class is not good enough for many people and indeed that social category seems like an endangered species, securing a place means going upscale. But when everyone is doing it, upscaling can mean simply keeping up. Even when we are aiming high, there's a strong defensive component to our comparisons. We don't want to fall behind or lose the place we've carved out for ourselves."

6- "To maintain psychological comfort, most of us must transcend the strictures of the current consumption map...The first step is to decouple spending from our sense of worth, a connection basic to all hierarchical consumption maps. The second is to find a reference group for whom a low-cost lifestyle is socially acceptable."

7- "I outline nine principles to help individuals, and the nation, get off the consumer escalator...1) Controlling desire...2) Creating a new consumer symbolism: making exclusivity uncool...3) Controlling ourselves: voluntary restraints on competitive consumption...4) Learning to share: both as a borrower and a lender be...5) Deconstruct the Commercial system: Becoming an Educated Consumer...6) Avoid "Retail Therapy": Spending is Addictive...7) Decommercialize the Rituals...8) Making Time: Is work-and-spend working?...9) The need for a coordinate intervention."

8- "It can hardly be possible that the dumbing-down of America has proceeded so far that it's either consumerism or nothing. We remain a creative, resourceful, and caring nation. There's still time left to find our way out of the mall."(less)

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Jan 28, 2013 Trena rated it 2 of 5 stars · review of another edition

First note: This book was published 15 years ago. Although it's meant to examine the broader social context, and there are a few timeless/relevant observations, 90% of the book describes contemporary social science research. The continual reference to fax machines as a luxury must-have made me lol. Overall, it's too dated for me to recommend to anyone.

Second note: Schor could not decide what kind of book she wanted to write. As mentioned, 90% of the book is descriptive social science research. W...more

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Oct 01, 2012 Barrie rated it 4 of 5 stars · review of another edition

Good book. Maybe more like a 3.5. It's wasn't like some other money realization books I've read, but still eye-opening and recommend-worthy. The difference between this book and other money type books was that it went more into the psychology of why we spend. Why we buy the fancy lipstick, but the no name face cleanser (basically, it all comes down to you impressing your friends, your co-workers, the person on the bus who might ask where you got that pretty colored lipstick). While I couldn't re...more

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Aug 19, 2008 Tiny Pants rated it 3 of 5 stars

Shelves: cultural-studies, consumption, non-fiction

On rereading this book I had to downgrade it from a four-star review to a three. Schor's argument in this book is extremely persuasive, but on close inspection, it's pretty easy -- a little too easy considering she's at Harvard -- to poke some pretty big holes in it.

Schor details the way that Americans have become mired in debt and saddled with things they don't need via upscaling, competitive consumption, and misused credit cards. Yes, this all makes sense, and yes, she is prescient about the c...more

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Nov 14, 2007 leighcia rated it 3 of 5 stars · review of another edition

Shelves: non-fiction

This book is really excellent for anyone who cares about consumerism, but find themselves estranged by the harshness or extremeness of Adbusters and other anti-consumerism/anti-corporate books and groups. Schor’s argument is essentially the same, but her method is more explanatory and empirical.

Juliet Schor, Harvard Professor, explores what increases the tendency for people to consume (television, education, neighborhood where they live), focusing mostly on the role of status and the symbolic p...more This book is really excellent for anyone who cares about consumerism, but find themselves estranged by the harshness or extremeness of Adbusters and other anti-consumerism/anti-corporate books and groups. Schor’s argument is essentially the same, but her method is more explanatory and empirical.

Juliet Schor, Harvard Professor, explores what increases the tendency for people to consume (television, education, neighborhood where they live), focusing mostly on the role of status and the symbolic power of brands. She illustrates that “keeping up with the Jones’” is still very much alive, though oftentimes, we don’t just aspire to be like our neighbours, but like the next social class up. She also spends considerable time exploring the lives of downshifts—people who have voluntarily or involuntarily given up higher salaries for lower paying jobs in order to free up more time, as well as “simple-livers”, who don’t give symbolic power to their consumption and find that buying more actually makes them less happy. She draws upon both statistical data in addition to anecdotal interviews and case studies to prove her point. Her basic conclusion are simple—that we spend vast amounts of money (often going into debt) to buy things that don’t actually bring any real value to our lives (beyond perhaps the “social status” and “identity” it may confer to us—a power that we give the objects). She then spends a chapter exploring practical suggestions on how to buy less and enjoy more, as individuals, and slowly as a society as a whole.

Though at times, Schor’s analysis can be a bit dry as she runs through numerous studies, her empiricism is appreciated. I wish that she did delve into more academic and theoretical explanations, as she only alludes to Pierre Bourdieu and only begins to explore the question of “Will spending less wreck the economy?” in her epilogue. Nonetheless, Schor’s work is an easy-to-read and accessible introduction to the effects and causes of consumerism.
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Apr 25, 2010 Jennifer rated it 5 of 5 stars · review of another edition

I find it interesting that this was published 10 years ago. Even so, the material is still relevant. For instance, the concluding chapter poses the question - will consuming less wreck the American economy?

The themes of over consumption, massive credit card bills, and down-shifting and mindless consumption are just as important now. Unfortunately, we didn't learn these lessons 10 years ago.

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Aug 05, 2010 Jason rated it 4 of 5 stars

In this book Ms. Schor goes through the pitfalls being a member of the consumer society has on us. I learned about a new group of people, called "downshifters", that are making a lifestyle choice to consume less. Downshifters have found that through reduced consumption, they can work less and spend more time living a life that is more in tune with their goals and values.

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Apr 17, 2013 Nathan rated it 3 of 5 stars · review of another edition

Really good commentary and ideas on what we should be conscious about in our lives. However the information was gathered from a bias selection process, it exclusively focused on a few select demographics, and neglected a lot of things.

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Feb 24, 2013 Claudia rated it 5 of 5 stars · review of another edition

A very fascinating read, it gave me interesting insight in the spending habits of Americans. I had first read an essay by Juliet B. Schor, and I found it so intriguing that I read her book. Her research is remarkable.

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Jun 03, 2009 Danielle rated it 3 of 5 stars · review of another edition

Shelves: non-fiction, did-not-finish

I wanted to read this as affirmation of a position I already strongly hold (consumerism is of the devil). I got that, but found it didn't hold my attention very well because the information was so outdated. It's based on research done in the early 90s, and while you know every scandalous statistic she presents must be that much worse a decade or two later, it does lose some of its immediacy. After watching this book languish on my nightstand for three weeks, with the bookmark advancing only bare...more

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Jun 30, 2011 Tom Darrow rated it 4 of 5 stars

A solid overview and introduction to consumer history in America. Traces the trends of why Americans feel the need to buy more things and how various items became status symbols.

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About Juliet B. Schor

Juliet Schor’s research over the last ten years has focussed on issues pertaining to trends in work and leisure, consumerism, the relationship between work and family, women's issues and economic justice. Schor's latest book is Born to Buy: The Commercialized Child and the New Consumer Culture (Scribner 2004). She is also author of The Overworked American: The Unexpected Decline of Leisure and The...more

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Books by Juliet B. Schor

Born to Buy: The Commercialized Child and the New Consumer Culture

The Overworked American: The Unexpected Decline Of Leisure

Plenitude: The New Economics of True Wealth

Sustainable Planet: Solutions for the Twenty-first Century

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