false 46203 1 In order for a Web site to sell effectively, it must appeal to the unique culture, mindset, and psychology of the Web. Simply put, what works in the brick-and-mortar world does not necessarily grab Web shoppers. Companies selling products and services online need to promote their wares with engaging copy that grabs attention and compels Web site visitors to buy. <P><i>Web Copy That Sells</i> presents copy strategies that have been proven time and again in the e-commerce arena. Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, reveals her revolutionary approach based on five simple questions, which, when answered, make the copy practically write itself. Veloso crams all the information from her 12-hour, $997 live seminars into a comprehensive book that will help any Web copywriter: <P>* write sizzling and irresistible Web copy, e-mails, and marketing communications * quickly turn lackluster sites into "perpetual money machines" * use Neuro-Linguistic Programming and psychological tactics to compel Web surfers to buy * avoid the top three blunders that can wipe out your sales * convert up to 50% of online prospects into paying customers * and more! 45345 15 6 2004 Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time total:14|5:7|4:5|3:1|1:1| 14 59 25 3 4 0 false false Sun Feb 01 00:00:00 -0800 2009 Thu Jan 29 23:53:53 -0800 2009 Sun Feb 01 21:38:23 -0800 2009
If you want to learn how to write your own sales pages, this is a great book to get you started...more...]]> 5 0 false false Thu Oct 09 07:32:41 -0700 2008 Thu Oct 09 07:32:45 -0700 2008
When it comes to promoting business success, neither t...more...]]> 4 0 false false Tue May 01 00:00:00 -0700 2007 Mon Jun 25 20:23:49 -0700 2007 Tue Jul 03 14:48:37 -0700 2007 0 0 false false Thu Jul 23 10:15:55 -0700 2009 Thu Jul 23 10:16:07 -0700 2009 5 0 false false Thu Jun 11 11:23:40 -0700 2009 Thu Jun 11 11:23:40 -0700 2009 5 0 false false Sun May 31 07:50:15 -0700 2009 Sun May 31 07:50:15 -0700 2009 0 0 false false Wed Apr 22 14:55:20 -0700 2009 Wed Apr 22 14:55:20 -0700 2009 5 0 false false Wed Mar 18 09:22:01 -0700 2009 Wed Mar 18 09:22:01 -0700 2009 0 0 false false Thu Feb 12 08:33:57 -0800 2009 Thu Feb 12 08:34:07 -0800 2009 1 0 false false Wed Feb 04 20:04:10 -0800 2009 Wed Feb 04 20:04:10 -0800 2009 0 0 false false Wed Feb 04 17:55:51 -0800 2009 Wed Feb 04 17:55:51 -0800 2009 4 0 false false Mon Dec 29 18:14:32 -0800 2008 Mon Dec 29 18:14:32 -0800 2008 4 0 false false Thu Dec 11 21:50:06 -0800 2008 Thu Dec 11 21:50:08 -0800 2008 5 0 false false Sun Dec 14 13:21:19 -0800 2008 Mon Nov 24 07:36:24 -0800 2008 Sun Dec 14 13:21:19 -0800 2008 0 0 false false Sat Oct 25 09:11:15 -0700 2008 Sat Jan 17 21:23:48 -0800 2009 3 0 false false Tue Oct 07 13:08:06 -0700 2008 Tue Oct 07 13:08:09 -0700 2008 0 0 false false Mon Jun 30 13:44:26 -0700 2008 Mon Jun 30 13:44:26 -0700 2008 0 0 false false Thu Jun 19 20:04:38 -0700 2008 Thu Jun 19 20:04:38 -0700 2008 5 0 false false Fri Jun 06 05:31:14 -0700 2008 Fri Jun 06 05:31:14 -0700 2008 0 0 false false Thu May 29 09:14:33 -0700 2008 Thu May 29 09:14:33 -0700 2008 http://www.goodreads.com/book_link/follow/8?book_id=46203