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Unleashing the Killer App: Digital Strategies for Market Dominance
When technologies, products, and services converge in radical, creative new ways, a killer app can emerge--a new application so powerful that it transforms industries, redefines markets, and annihilates the competition. Now in paperback, the "Business Week" bestseller provides the tools, the techniques, and the proof that readers need to release the killer app within their...more
Paperback, 272 pages
Published
April 10th 2000
by Harvard Business Review Press
(first published April 22nd 1998)
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I read this book due to being a part of a technology services company that had tied it's services to Microsoft.
The authors define a "killer application" as "a new good or service that establishes an entirely new category and, by being first, dominates it, returning several hundred percent on the initial investment." As they explain, the primary forces at work in spawning today's "killer apps" are both technological and economic in nature. "The technology we are concerned with is the transformat...more
The authors define a "killer application" as "a new good or service that establishes an entirely new category and, by being first, dominates it, returning several hundred percent on the initial investment." As they explain, the primary forces at work in spawning today's "killer apps" are both technological and economic in nature. "The technology we are concerned with is the transformat...more
Mar 29, 2013
Lori Grant
rated it
3 of 5 stars
·
review of another edition
Shelves:
management-technology-stategy
An optional-read book on managing technology strategy for managers, executives, and entrepreneurs.
Probably a fantastic book in it's day, but it's a bit dated now. (It's information on how to harness the power of the internet for your business...and it was written 10 years ago...)
Required reading during my MBA coursework, this book introduced me to the idea of disruptive innovation. The text is available online at http://www.killer-apps.com/
This is an amazing book for anyone. It shows examples of killer apps or ideas that have made lots of $$, and the impact of technology on many industries.
Had to read it for school. It was still ok.
Jun 09, 2013
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