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Global Hollywood: No. 2
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Global Hollywood: No. 2

3.44  ·  Rating Details  ·  18 Ratings  ·  2 Reviews
Why is Hollywood so successful? Overwhelming almost every other national cinema and virtually extinguishing foreign cinema in the multicultural United States, Hollywood seems powerful around the globe. This book draws from political economy, cultural studies, and cultural policy analysis to highlight the material factors underlining this apparent artistic success.

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Paperback, 448 pages
Published December 27th 2004 by British Film Institute
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Justin Gerhardstein
Mar 26, 2007 Justin Gerhardstein rated it it was amazing
Shelves: academic
Global Hollywood 2 is a book that outlines the film industry in great detail. As you could guess by the title, much of this book is dedicated to explaining the way that Hollywood works in the global arena. Reveals crazy marketing ploys by trans-national corporations to sell movies to different countries. Pearl Harbor, for example; how do you sell that film to the Japanese market?...turn it into a love story, not a war story. Very long and arduous, yet extremely accurate. Anyone interested in the ...more
Aug 22, 2013 Mike rated it liked it
Excellently researched, but Toby Miller (and company) take such a strident tone that it borders on self-parody. I want to agree with everything they're saying, but the grown-up side of me can't abide.
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