Selling to VITO: The Very Important Top Officer
This book contains all the tactics you need to get appointments with impossible-to-reach top decision makers. These are the Very Important Top Officers (VITO's), the people with the ultimate veto power who hold the key to the length of your sales cycle, the duration of the business relationship, and the size of your sale (and your commission ).Selling to VITO shows how to:...more
Paperback, 233 pages
Published August 1st 1994 by Adams Media Corporation
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