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Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice
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Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice

3.87  ·  Rating Details ·  15 Ratings  ·  2 Reviews
The reputation of an organization influences whether or not we buy from, work for, supply to and invest in that organization. This fourth edition of Risk Issues and Crisis Management in Public Relations defines reputation, explores how to value it, and provides practical guidelines for effectively managing it.

 

This latest edition features new sections on the effects of rec
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Paperback, 256 pages
Published July 1st 2008 by Kogan Page (first published 2002)
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Jacob
May 16, 2011 Jacob added it
49.95
Didin Dimas
May 08, 2010 Didin Dimas rated it really liked it
Shelves: communications
this book actually is my must-read book in one of my subject when i was still in college.

Good book, for you who want to study PR and Issue Management.

Many examples, less theory. Very practice.
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