So, You Want to Start a Business?: 8 Steps to Take Before Making the Leap
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So, You Want to Start a Business?: 8 Steps to Take Before Making the Leap

3.05 of 5 stars 3.05  ·  rating details  ·  40 ratings  ·  5 reviews
"Hess and Goetz present a roadmap for how to avoid the things that can cause you to stumble and how to build a business the right way." --JEFF ZEIGLER, CEO, TechTurn, Austin, TX "When I started my graphic design business, I knew I had enough talent to impress and keep my clients, but I struggled with the day to day running of the business. So, You Want To Start A Business?...more
Paperback, 194 pages
Published August 1st 2008 by FT Press
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This book is a solid business book for anyone who is thinking of starting a business or already owns or invests in small businesses. It devotes the first 6 chapters to giving practical and useful advice and rules for starting a business, such as making sure your business "pencils" (meaning that it will be profitable) and determining your "burn rate" (how much capital you have and how long you can go until you will run out of money). I found this first section to be the most interesting.

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This nook was a quick read. The layout was simple and the authors did a good job at summarizing. However, this book is strictly for people interested in starting a small business selling products. If you are interested in starting a service business or freelancing this is not the best book. It was loaded with math and all sorts of equations before it even got to the chapter on pricing your product.
Sep 08, 2009 Saranne added it
Shelves: work
This is an easy read and everything boils down to the 8 steps which are:
1. Choose a good business opportunity
2. Choose the right cusotmers
3. Sell the right product
4. Sell at the right price
5. Don't overestimate the number of and speed of customer purchases
6. Manage the business
7. Hire and retain the right people
8. Be able to accommodate growth
Very slow start. Although I had an interest in the subject matter, the delivery was not enticing.
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