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<book id="44846">
  <title><![CDATA[The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do]]></title>
  <isbn><![CDATA[0767920562]]></isbn>
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      <name><![CDATA[Clotaire Rapaille]]></name>
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  <read_at>Mon Sep 15 23:30:12 -0700 2008</read_at>
  <date_added>Mon Dec 03 13:08:27 -0800 2007</date_added>
  <date_updated>Mon Sep 15 23:30:12 -0700 2008</date_updated>
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    <body><![CDATA[Largely absurd and often borderline evil, this is the tale of one incredibly smart man stealing our memories in order to sell us things we don't need. <br/><br/>In one passage, Rapaille declares that since the moon reflects the light of the sun, and the French word for moon is feminine while the wor...<a href="http://www.goodreads.com/review/show/9891542">more...</a>]]></body>
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    <review id="44821551">
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    <name><![CDATA[Gayle]]></name>
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  <read_at>Fri Jun 01 00:00:00 -0700 2007</read_at>
  <date_added>Thu Jan 29 20:54:22 -0800 2009</date_added>
  <date_updated>Thu Jan 29 20:57:39 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This intriguing book by Clotaire Rapaille posits an interesting premise; that very often we prefer or purchase things for reasons not apparent to our rational minds. OK, actually we all kind of know that, but his analysis and findings are revealing. His background as a psychoanalyst in Paris working...<a href="http://www.goodreads.com/review/show/44821551">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/44821551]]></url>
</review>
    <review id="64189872">
    <user id="1816198">
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    <rating>4</rating>
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  <date_added>Mon Jul 20 02:03:44 -0700 2009</date_added>
  <date_updated>Mon Jul 20 02:06:51 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Guidebook to deciphering cultural codes <br/><br/>The core idea of this pleasant, accessible book is easy to grasp: Culturally specific codes shape people’s understandings, behaviors and emotional responses. French-born psychoanalyst and marketing maven Clotaire Rapaille brings a useful perspect...<a href="http://www.goodreads.com/review/show/64189872">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/64189872]]></url>
</review>
    <review id="18773266">
    <user id="1026228">
    <name><![CDATA[Alan]]></name>
    <location><![CDATA[Nashville, TN]]></location>        
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</book>

    <rating>5</rating>
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  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Mon Oct 01 00:00:00 -0700 2007</read_at>
  <date_added>Thu Mar 27 11:59:51 -0700 2008</date_added>
  <date_updated>Thu Mar 27 12:20:37 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[This book is brilliantly evil. The author, in real life, found ways to sell chocolate to the kids in Japan when kids didn't even like chocolate. He seeks to reveal the code of what different culture really think about when they are presented with an idea. He covers presidents, sex, cars, etc. The lo...<a href="http://www.goodreads.com/review/show/18773266">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/18773266]]></url>
</review>
    <review id="33803311">
    <user id="41149">
    <name><![CDATA[Danielle]]></name>
    <location><![CDATA[Austin, TX]]></location>        
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    <book>
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  <title>The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy As They Do</title>
  <average_rating>3.85</average_rating>
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    <rating>3</rating>
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  <read_at>Thu Jan 29 16:10:18 -0800 2009</read_at>
  <date_added>Thu Sep 25 07:11:44 -0700 2008</date_added>
  <date_updated>Thu Jan 29 16:10:18 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[If you can get past the author's shameless self-promotion and the far-fetched nature of some of his theories (um, such as marketing a Jeep to make it look like a horse), this is an interesting approach to marketing that gave me a lot of insight into how Americans think about everything from weight l...<a href="http://www.goodreads.com/review/show/33803311">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/33803311]]></url>
</review>
    <review id="66881571">
    <user id="2061914">
    <name><![CDATA[Sjo]]></name>
    <location><![CDATA[The United States]]></location>        
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    <rating>3</rating>
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  <date_added>Mon Aug 10 15:11:14 -0700 2009</date_added>
  <date_updated>Tue Aug 11 18:50:01 -0700 2009</date_updated>
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    <body><![CDATA[This is an interesting take on brands, market research and cultural forces.  Where most tend to overcomplicate, Rapaille has made his bread and butter distilling huge cultural forces to one word themes--called culture codes.  And these themes change by country and culture.  It's open to legitimate c...<a href="http://www.goodreads.com/review/show/66881571">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/66881571]]></url>
</review>
    <review id="3507457">
    <user id="153030">
    <name><![CDATA[Allen]]></name>
    <location><![CDATA[The United States]]></location>        
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    <rating>5</rating>
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  <read_at>Wed Nov 19 01:27:43 -0800 2008</read_at>
  <date_added>Wed Jul 25 09:37:17 -0700 2007</date_added>
  <date_updated>Wed Nov 19 01:27:43 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Truly fascinating on a variety of levels.<br/>Clotaire Rapaille is a psychologist who started his career working with autistic children and studying the process of learning.  He applied his heavily Jungian theories to marketing and has become a guru figure to many fortune 100 CEO's.  He spends a lo...<a href="http://www.goodreads.com/review/show/3507457">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/3507457]]></url>
</review>
    <review id="48590565">
    <user id="677724">
    <name><![CDATA[Wellington]]></name>
    <location><![CDATA[Phoenix, AZ]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/677724-wellington]]></url>
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    <rating>4</rating>
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  <read_at>Sun Mar 08 00:00:00 -0800 2009</read_at>
  <date_added>Sun Mar 08 08:08:06 -0700 2009</date_added>
  <date_updated>Sun Mar 08 08:19:22 -0700 2009</date_updated>
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    <body><![CDATA[<br/>I do appreciate reading about an outside perspective of the French, American, German, English, and Japanese culture.  He has some wonderful ideas that make sense on the feelings we have on things like cars, sex, and even toilet paper.  <br/><br/>It comes tantalizingly close to a five star bo...<a href="http://www.goodreads.com/review/show/48590565">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/48590565]]></url>
</review>
    <review id="49105310">
    <user id="2122177">
    <name><![CDATA[Tim]]></name>
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  <read_at>Fri Dec 19 00:00:00 -0800 2008</read_at>
  <date_added>Thu Mar 12 19:36:30 -0700 2009</date_added>
  <date_updated>Thu Mar 12 19:36:30 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[For understanding how our three brains work and influence the decision we make, Dr. Rapaille has penned a exceptional read.  Learning the difference between the logical, emotional, and instinctive brain and how those differences affect everything we do.  The best part of this book is that it's not w...<a href="http://www.goodreads.com/review/show/49105310">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/49105310]]></url>
</review>
    <review id="26360989">
    <user id="168724">
    <name><![CDATA[Nurkastelia]]></name>
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  <title>The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do</title>
  <average_rating>3.85</average_rating>
  <image_url>http://photo.goodreads.com/books/1170271037m/44846.jpg</image_url>
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</book>

    <rating>4</rating>
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  <recommended_for><![CDATA[people in global marketing]]></recommended_for>
  <recommended_by><![CDATA[Charlie Kouns]]></recommended_by>
  <read_at>Tue Jul 01 00:00:00 -0700 2008</read_at>
  <date_added>Sat Jul 05 09:53:47 -0700 2008</date_added>
  <date_updated>Sat Aug 23 04:57:54 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[So. my first reaction reading the introduction to this book was, 'goddammit, this guy's right!!'<br/><br/>but then... gradually, i started to think, 'can we really simplify an equation as complicated as culture into a single formula?' because culture's ever changing. it's cyclic, according to what...<a href="http://www.goodreads.com/review/show/26360989">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/26360989]]></url>
</review>
    <review id="661653">
    <user id="55360">
    <name><![CDATA[hadashi]]></name>
    <location><![CDATA[Los Angeles, CA]]></location>        
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  <title>The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do</title>
  <average_rating>3.85</average_rating>
  <image_url>http://photo.goodreads.com/books/1170271037m/44846.jpg</image_url>
  <link>http://www.goodreads.com/book/show/44846.The_Culture_Code_An_Ingenious_Way_to_Understand_Why_People_Around_the_World_Live_and_Buy_as_They_Do</link>
</book>

    <rating>5</rating>
  <votes>0</votes>
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  <read_at>Fri Dec 01 00:00:00 -0800 2006</read_at>
  <date_added>Tue Apr 10 10:13:02 -0700 2007</date_added>
  <date_updated>Tue Apr 10 10:14:52 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[was impressed with Rapaille's line of reasoning, mainly, that one’s culture imprints you in a way like Freudian/Jungian imprinting; that things have a unique code to your culture.  Example: American culture is adolescent.  American codes... alcohol = gun.  money = proof and luxury items = military...<a href="http://www.goodreads.com/review/show/661653">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/661653]]></url>
</review>
    <review id="52345290">
    <user id="2208474">
    <name><![CDATA[Daniel]]></name>
    <location><![CDATA[Boston, MA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2208474-daniel]]></url>
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  <id type="integer">44846</id>
  <isbn>0767920562</isbn>
  <isbn13>9780767920568</isbn13>
  <ratings_count type="integer">244</ratings_count>
  <text_reviews_count type="integer">68</text_reviews_count>
  <title>The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do</title>
  <average_rating>3.85</average_rating>
  <image_url>http://photo.goodreads.com/books/1170271037m/44846.jpg</image_url>
  <link>http://www.goodreads.com/book/show/44846.The_Culture_Code_An_Ingenious_Way_to_Understand_Why_People_Around_the_World_Live_and_Buy_as_They_Do</link>
</book>

    <rating>3</rating>
  <votes>0</votes>
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  <read_at></read_at>
  <date_added>Sat Apr 11 18:40:04 -0700 2009</date_added>
  <date_updated>Sat Apr 11 18:44:26 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[this guy really has some insight into why we buys things and what we are trying to say about ourselves when we do make a purchase. I learned a little more about myself in the process of reading this book. I'm sure if you're interested in improving your marketing skills this needs to be in your libra...<a href="http://www.goodreads.com/review/show/52345290">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/52345290]]></url>
</review>
    <review id="69285905">
    <user id="2613975">
    <name><![CDATA[Sandra]]></name>
    <location><![CDATA[Slatersville, RI]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2613975-sandra]]></url>
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  <id type="integer">44846</id>
  <isbn>0767920562</isbn>
  <isbn13>9780767920568</isbn13>
  <ratings_count type="integer">244</ratings_count>
  <text_reviews_count type="integer">68</text_reviews_count>
  <title>The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do</title>
  <average_rating>3.85</average_rating>
  <image_url>http://photo.goodreads.com/books/1170271037m/44846.jpg</image_url>
  <link>http://www.goodreads.com/book/show/44846.The_Culture_Code_An_Ingenious_Way_to_Understand_Why_People_Around_the_World_Live_and_Buy_as_They_Do</link>
</book>

    <rating>4</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sun Jul 01 00:00:00 -0700 2007</read_at>
  <date_added>Fri Aug 28 19:41:19 -0700 2009</date_added>
  <date_updated>Fri Aug 28 19:41:19 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[ I did enjoy this look at cultural differences.  He seems spot-on with many of his observations. (American culture being that of adolescence)  I found it particularly amusing that the French supposedly see CHEESE as alive while Americans see cheese as DEAD. (It certainly smells that way to me!)]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/69285905]]></url>
</review>
    <review id="40539903">
    <user id="95593">
    <name><![CDATA[mar]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/95593-mar]]></url>
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  <isbn13>9780767920568</isbn13>
  <ratings_count type="integer">244</ratings_count>
  <text_reviews_count type="integer">68</text_reviews_count>
  <title>The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do</title>
  <average_rating>3.85</average_rating>
  <image_url>http://photo.goodreads.com/books/1170271037m/44846.jpg</image_url>
  <link>http://www.goodreads.com/book/show/44846.The_Culture_Code_An_Ingenious_Way_to_Understand_Why_People_Around_the_World_Live_and_Buy_as_They_Do</link>
</book>

    <rating>4</rating>
  <votes>0</votes>
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  <read_at></read_at>
  <date_added>Sat Dec 20 13:57:14 -0800 2008</date_added>
  <date_updated>Fri Jan 23 13:28:44 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Rapaille condenses cultural perspectives on different aspects of life into a simple phrases, such as the American perspective on product quality: IT WORKS.  Quite to contrary to other countries such as Japan where innovation is the key driver for competitive advantage; whereas, American products are...<a href="http://www.goodreads.com/review/show/40539903">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/40539903]]></url>
</review>
    <review id="42703999">
    <user id="1215086">
    <name><![CDATA[Rebecca]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1215086-rebecca]]></url>
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  <isbn13>9780767920568</isbn13>
  <ratings_count type="integer">244</ratings_count>
  <text_reviews_count type="integer">68</text_reviews_count>
  <title>The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do</title>
  <average_rating>3.85</average_rating>
  <image_url>http://photo.goodreads.com/books/1170271037m/44846.jpg</image_url>
  <link>http://www.goodreads.com/book/show/44846.The_Culture_Code_An_Ingenious_Way_to_Understand_Why_People_Around_the_World_Live_and_Buy_as_They_Do</link>
</book>

    <rating>5</rating>
  <votes>0</votes>
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  <read_at></read_at>
  <date_added>Sun Jan 11 13:35:52 -0800 2009</date_added>
  <date_updated>Mon Jan 12 15:15:35 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Interesting!  Different cultures see Money, Work, Marriage, Food in different ways.  The only disappointment was he mostly only talked about the US, France and England, and being French, had a bias.  I would love to see this books written about Mexico and China.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/42703999]]></url>
</review>
    <review id="5289791">
    <user id="94075">
    <name><![CDATA[k8lane]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/94075-k8lane]]></url>
    <image><![CDATA[http://www.goodreads.com/images/nophoto-F-111x148.jpg]]></image>
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    <book>
  <id type="integer">44846</id>
  <isbn>0767920562</isbn>
  <isbn13>9780767920568</isbn13>
  <ratings_count type="integer">244</ratings_count>
  <text_reviews_count type="integer">68</text_reviews_count>
  <title>The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do</title>
  <average_rating>3.85</average_rating>
  <image_url>http://photo.goodreads.com/books/1170271037m/44846.jpg</image_url>
  <link>http://www.goodreads.com/book/show/44846.The_Culture_Code_An_Ingenious_Way_to_Understand_Why_People_Around_the_World_Live_and_Buy_as_They_Do</link>
</book>

    <rating>4</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
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      </shelves>
  <recommended_for><![CDATA[Ad industry types, comm nerds, expats]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Tue Jan 01 00:00:00 -0800 2008</read_at>
  <date_added>Wed Aug 29 08:43:35 -0700 2007</date_added>
  <date_updated>Wed Jan 23 13:52:31 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Is it ridiculous? Sometimes. Is it based on generalizations and cultural stereotypes? Sure. But Rapaille's Culture Code theory is fascinating from an advertising and marketing standpoint, and has clearly made an impact on cultural messaging. These are slick, shallow observations designed to achieve ...<a href="http://www.goodreads.com/review/show/5289791">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/5289791]]></url>
</review>
    <review id="12513502">
    <user id="782658">
    <name><![CDATA[Lianne]]></name>
    <location><![CDATA[Snohomish, WA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/782658-lianne]]></url>
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    <book>
  <id type="integer">941368</id>
  <isbn>0767920570</isbn>
  <isbn13>9780767920575</isbn13>
  <ratings_count type="integer">28</ratings_count>
  <text_reviews_count type="integer">6</text_reviews_count>
  <title>The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy As They Do</title>
  <average_rating>3.85</average_rating>
  <image_url>http://photo.goodreads.com/books/1179646069m/941368.jpg</image_url>
  <link>http://www.goodreads.com/book/show/941368.The_Culture_Code_An_Ingenious_Way_to_Understand_Why_People_Around_the_World_Live_and_Buy_As_They_Do</link>
</book>

    <rating>2</rating>
  <votes>0</votes>
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  <read_at></read_at>
  <date_added>Mon Jan 14 14:48:45 -0800 2008</date_added>
  <date_updated>Mon Jan 14 17:52:22 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[I thought parts of this book were fascinating.  It started out strong but I wanted more information.  I wanted to understand better how his method worked to get to each &quot;code&quot; within his discovery sessions but it seemed vague to me.  <br/><br/>Also this book was very focused on the Ameri...<a href="http://www.goodreads.com/review/show/12513502">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/12513502]]></url>
</review>
    <review id="45591554">
    <user id="66663">
    <name><![CDATA[Kim]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/66663-kim]]></url>
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  <ratings_count type="integer">244</ratings_count>
  <text_reviews_count type="integer">68</text_reviews_count>
  <title>The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do</title>
  <average_rating>3.85</average_rating>
  <image_url>http://photo.goodreads.com/books/1170271037m/44846.jpg</image_url>
  <link>http://www.goodreads.com/book/show/44846.The_Culture_Code_An_Ingenious_Way_to_Understand_Why_People_Around_the_World_Live_and_Buy_as_They_Do</link>
</book>

    <rating>0</rating>
  <votes>0</votes>
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  <read_at>Thu Jan 01 00:00:00 -0800 2009</read_at>
  <date_added>Fri Feb 06 15:18:51 -0800 2009</date_added>
  <date_updated>Fri Feb 06 15:20:48 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I stopped reading this book because...well...I'm not sure why.  Boredom?  Sick of Rapaille's self-serving praises?  I'll probably pick it back up some day soon.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/45591554]]></url>
</review>
    <review id="6111920">
    <user id="372264">
    <name><![CDATA[Zara]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/372264-zara-logue]]></url>
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  <isbn13>9780767920568</isbn13>
  <ratings_count type="integer">244</ratings_count>
  <text_reviews_count type="integer">68</text_reviews_count>
  <title>The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do</title>
  <average_rating>3.85</average_rating>
  <image_url>http://photo.goodreads.com/books/1170271037m/44846.jpg</image_url>
  <link>http://www.goodreads.com/book/show/44846.The_Culture_Code_An_Ingenious_Way_to_Understand_Why_People_Around_the_World_Live_and_Buy_as_They_Do</link>
</book>

    <rating>3</rating>
  <votes>0</votes>
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      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Wed Aug 01 00:00:00 -0700 2007</read_at>
  <date_added>Wed Sep 12 14:47:59 -0700 2007</date_added>
  <date_updated>Thu Dec 17 10:17:15 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I know Clotaire Rapaille is a marketing genius, so I'm not going to try and diss him or anything. But I think if you've studied ethnography or human research you'll find this book rather thin on new ideas. He has a patented 3-step technique he uses to get into people's heads that seems really intere...<a href="http://www.goodreads.com/review/show/6111920">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/6111920]]></url>
</review>
    <review id="2855908">
    <user id="179088">
    <name><![CDATA[Theresa]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/179088-theresa]]></url>
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  <title>The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do</title>
  <average_rating>3.85</average_rating>
  <image_url>http://photo.goodreads.com/books/1170271037m/44846.jpg</image_url>
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</book>

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  <recommended_for><![CDATA[everyone!]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sun Jul 01 00:00:00 -0700 2007</read_at>
  <date_added>Mon Jul 09 06:16:39 -0700 2007</date_added>
  <date_updated>Mon Jul 09 06:19:29 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[I don't have a lot of time to review this but this book is absolutely amazing! I want to buy it for everyone in my family this year for Christmas. I am really critical about books because my time is precious and I don't want to invest hours into a book if it isn't going to change me/give me knew inf...<a href="http://www.goodreads.com/review/show/2855908">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/2855908]]></url>
</review>
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