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4.27 of 5 stars
Book report Getting Real is the business, design, programming, and marketing philosophies of 37signals — a developer of web-based software used ... read full description

reviews

Dec 13, 2010
Rowan rated it: 4 of 5 stars
37 Signals take on how to do business and build products (particularly web software products). Sanctimonious, but it works.
0 comments like (3 people liked it)
Jun 29, 2011
Robin rated it: 3 of 5 stars
First of all, you can read this for yourself, online, for free. That spoke to me... Here's the link:





http://gettingreal.37signals.com/toc.php...




This book is written by the software development team that built Basecamp, Backpack, and Campfire. They are successful, opinionated, and have soom good ideas. Now their business is software development, which is different from instructional design, but it is on some ways analogous. Both involve creativity and technical experti More...
0 comments like (2 people liked it)
Sep 19, 2010
Roy rated it: 5 of 5 stars
This review has been hidden because it contains spoilers. To view it, click here
Sep 19, 2010
Mazen rated it: 4 of 5 stars
Easy to read , Easy to understand - to the point !
0 comments like (1 person liked it)
Oct 04, 2009
Shawn rated it: 5 of 5 stars
An "agile" project management methodology and a general guide for start ups from the original developers of Ruby on Rails. Short and very well written in plain language. Some of it breaks sharply with conventional project management, but for many projects (especially web projects) ... I think there is a lot of wisdom in this guide.

A few highlights:
- "Functional specs force you to make the most important decisions when you have the least information" ... so k More...
0 comments like (1 person liked it)
Oct 11, 2010
Xavier rated it: 5 of 5 stars
Este libro presenta de manera muy práctica un modelo basado en el poder de la simplicidad, en hacer más y gestionar menos, en los mínimos imprescindibles, en las iteraciones, en mantener unos objetivos bien definidos, en las relaciones entre empresa, producto y usuario. Es una guía imprescindible para una gestión de proyectos ágil y efectiva, poniendo en duda muchas de las convenciones establecidas.

Aunque está enfocado al desarrollo de aplicaciones web, sus consejos pueden aplicarse i More...
Mar 26, 2010
Janet rated it: 5 of 5 stars
Great ideas - although I'm not a web designer - many of the ideas apply to what I do - corporate training. Basically - do more, think about doing more a lot less. I 100% agree - more and more I feel like I'm documenting what I'm going to do, meeting about what I'm going to do, and telling managers what I'm going to do than I get time to do it! :) This book is ammo to stop doing that!
0 comments like (1 person liked it)
Dec 22, 2009
Vijay rated it: 4 of 5 stars
Awesome quick reference for anyone who is going to create a webapp. Good design guidelines from some guys who really seem to understand what it means to create a product and build a relationship between company, product, and user base in a very efficient way. Would be nice if they included some more insight on UI (something I seek to learn more) but for the time it took to read, this is 100% worth it!
Feb 05, 2012
Chris rated it: 5 of 5 stars
Loved it. I was a cheapskate and read the free online version with the help of the browser on my Kindle. I'll purchasing ReWork (their main book) to read very soon.

I love the ideas presented. The keep it simple and lean thinking approach is something close to my heart, so this was more fuel for the fire.

I think this can be used as a great blueprint for those building apps online.
Mar 09, 2011
paul rated it: 4 of 5 stars
This book, like 37signals other book "Getting Real", is a must read for software development firms and business folk alike. The writing style keeps you reading and the concepts and lessons they are sharing, while controversial, ring true. After reading both these books I will be applying many of the techniques described within.
Feb 16, 2009
Mark rated it: 2 of 5 stars
This is a quick read without a lot of substance. I feel like a lot of the principles advanced in the book were covered in Extreme Programming Explained. This book felt more like a collection of truisms. And as many folks on the startup sites I read, these strategies pretty much only work if you are 37Signals - other companies don't have the same kind of pull to be able to market stripped down applications as superior.
0 comments like (1 person liked it)
Jul 07, 2011
Eugene rated it: 4 of 5 stars
Interesting opinion on how to build high quality products. How to avoid team growing not losing product quality. Do less, but qualitatively, choose right price for your product, take new developers only when it really need, do not afraid to take remote workers.
Mar 19, 2010
Michael rated it: 5 of 5 stars
I've read it twice now. Just last week I went back and re-read it in anticipation of Rework being released. Looking forward to reading Rework this weekend. The short essay style format hits the spot for me. These topics shouldn't be long winded prose. Great read.
Feb 23, 2009
Vince rated it: 4 of 5 stars
If you are thinking about building a web app or site..this book is a must. the author challenges you to move swiftly...even jettisoning business plans and to get something up and iterate. I appreciated this books ideas and perspectives.
Jul 20, 2011
Jon rated it: 5 of 5 stars
I recommend this book not only to programmers, but to project managers and employees. A great approach to developing in baby steps instead of trying to add every option imaginable. I love their view on team work and communication.
Jul 31, 2011
Mikhail rated it: 5 of 5 stars
Very good book from 37signals. It allows you to change your point of view about business at all and especially about web-based projects. This book encourages you to "get something real" now, don't wait, start your project today, now!
If you have read "Rework", you will find out that big part of "Getting Real" are nearly the same with "Rework", but it includes quotes from other books and authors so it's nice to read one more time.
Jan 31, 2012
Roy rated it: 2 of 5 stars
I admit I read through it very quickly, but it seems to me as a dangerous book in the wrong hands. It hands out generic, ambiguous stems of ideas, general enough to be bent out of shape by a misguided manager.
Sep 18, 2009
Justin rated it: 5 of 5 stars
Another of my favorites, Getting Real takes a deep dive into modern, online business models. From UI to development patterns, keep everything user focused, launch and iterate, and make sure you have a price!
Oct 14, 2008
Tom rated it: 3 of 5 stars
Getting Real focuses on what is needed to design, create, deliver and support bare bones web applications. It is a group of essays compiled by the 37signals team, a designer-friendly group who have created Basecamp, a web-based project collaboration/management application, amongst others.

Whereas a lot of the material is sound, it comes off very preachy and is no stranger to mixed messages, at the same time encouraging people to find their own way while being blunt about their way being More...
0 comments like (1 person liked it)
Nov 21, 2011
jeremy rated it: 4 of 5 stars
Quick, focused read with a simple and practical advice. The simplicity of the principles can lead to contradictions later in the book but overall a good read and would recommend to others.
Feb 28, 2009
Jaireh rated it: 5 of 5 stars
these guys are a little opinionated but this is a gem of a book from the makers of basecamp and ruby on rails. the bible of agile web development.
Jul 22, 2011
Aditya rated it: 5 of 5 stars
Awesome book, this is first book that introduce me to "less is more" philosophy, not only on web development but on my life in general
Dec 30, 2009
Chris rated it: 5 of 5 stars
Love this book, its 100% for work, but it reflects my beliefs about how the business of my industry should work (but often doesn't)
Dec 21, 2008
LizM rated it: 5 of 5 stars
Awesomely good advice for the web development team. Should be mandatory reading at the start of a project - for everyone!
Jul 18, 2011
Coen rated it: 3 of 5 stars
Good read, but this book unfortunately didn't teach me anything new. The book basically describes my approach to web development.
Jan 27, 2011
Andy rated it: 3 of 5 stars
No real need to read this if you've read Rework - Rework came later but repurposed most of the content from this.
Sep 28, 2010
Fachry rated it: 4 of 5 stars
to the point! fully with bold opinion but it works! thanks to 37signals for such a 'dangerous' tips written :D
Mar 13, 2010
Patrick rated it: 5 of 5 stars
Good insight into the brains at 37signals. They're no-nonsense approach to software development is refreshing.
Jul 08, 2009
Craig rated it: 5 of 5 stars
This is simple and smart. Read it online for free. You can't go wrong. Good advice for anyone building anything.
Dec 27, 2011
Bruno rated it: 5 of 5 stars
Absolutamente essencial para qualquer desenvolvedor de softwares/programador que leve o trabalho a sério.