Sign in with Facebook
Loading...
20th out of 58 books
—
34 voters
You, Inc.: The Art of Selling Yourself
In YOU, INC. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you.In YOU, INC.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real st...more
Hardcover, 336 pages
Published
March 1st 2007
by Business Plus
(first published 2007)
Friend Reviews
To see what your friends thought of this book,
please sign up.
Community Reviews
(showing
1-30
of
836)
Loy Machedo’s Book Review – You, Inc.
When I was a young man, the first book I got my hands on was the Bible. Now for those of you who are spiritual enthusiasts, well, you may rejoice at this fact. Others may smile with the peace knowing that yes, I may be blessed and will get my seat heaven.
But on the other hand for the non-spiritual or non-Christian community, this piece of information would be meaningless.
The Good News (no pun intended) of reading the Bible – It improved my ability to read,...more
When I was a young man, the first book I got my hands on was the Bible. Now for those of you who are spiritual enthusiasts, well, you may rejoice at this fact. Others may smile with the peace knowing that yes, I may be blessed and will get my seat heaven.
But on the other hand for the non-spiritual or non-Christian community, this piece of information would be meaningless.
The Good News (no pun intended) of reading the Bible – It improved my ability to read,...more
This is a tapas of helpful advice on presenting yourself well. (By "tapas" I'm refering to the structure, which is organized in easily read, short and tasty segments of one to three pages of individualized advice.)
The tone of the book is chatty and down to earth, with each each segment of advice, geared towards those in sales but applicable to anyone who's concerned about making a good first impression, easy to grasp. Some of the advice might seem very basic but the authors recognize that and...more
The tone of the book is chatty and down to earth, with each each segment of advice, geared towards those in sales but applicable to anyone who's concerned about making a good first impression, easy to grasp. Some of the advice might seem very basic but the authors recognize that and...more
As the authors themselves claim this book probably wont teach you anything you didn't already know. What it did manage to teach me however was a strategy for remembering the names of people I meet. That alone is invaluable to me. Though I new I was a visual person I had never seriously considered how this effected me remembering names. For the past week I have been practicing assigning a "visual memory clue" to the name of anyone I meet. Its amazing how well it works. Just never tell the person...more
I listened to this on audio and I found it surprisingly interesting throughout. Many of these kinds of books seem to have less than a books worth of material, but I found the interesting comments and topics throughout. It was like the authors kept notes about all the situations that he had been in where he sold himself, and you're getting the benefit of years of thought on the subject. Lots of good examples outside of the author's life in the book as well. Big on the servant leadership (more ser...more
This was a disappointment and did not meet the expectations I had from the reviews I read.
In the first quarter of the book, the author states the importance of specializing in an area of business and doing it well - which is great advice. But then in just a few sections further talks about not working on developing your strengths, but on your weaknesses.
Then they write about mentors and how a person should have multiple mentors. I can see the wisdom of having multiple people within your counci...more
In the first quarter of the book, the author states the importance of specializing in an area of business and doing it well - which is great advice. But then in just a few sections further talks about not working on developing your strengths, but on your weaknesses.
Then they write about mentors and how a person should have multiple mentors. I can see the wisdom of having multiple people within your counci...more
The most impressive thing about this book is the punctuation of the title. In a modern day book title, one rarely sees a comma, a period, and a colon.
From this title, you might infer that this is a book about how prostitutes can form corporate business entities. That would have been a better book. Instead, You, Inc.: The Art of Selling Yourself is basically a rehash of Dale Carneige and of everyone who, to date, has rehashed him.
This book was thoroughly so-so. It consists of short one- or two-pa...more
From this title, you might infer that this is a book about how prostitutes can form corporate business entities. That would have been a better book. Instead, You, Inc.: The Art of Selling Yourself is basically a rehash of Dale Carneige and of everyone who, to date, has rehashed him.
This book was thoroughly so-so. It consists of short one- or two-pa...more
Dec 28, 2010
Angela Alcorn
marked it as to-read
This book features in Marc & Angel's 40 modern non-fiction books everyone should read, which is a good list. I made the list in Goodreads here: Marc & Angel 40 NonFiction.
Interesting. In a era where we are all on Facebook Twitter, etc. you might want to consider how you are presenting yourself to the world or it could come back to bite you. Although this book doesn't deal directly with the web and how it enables our every thought to be publicized it can still promote some thought before you put that info out there.
It's a fast read as the print is large in my copy. The author points out that although many people are familiar with the ideas of self-help books, execution is largely the problem. The author's advice is also more generic. I wouldn't recommend this book because I think there are other self help books that are more engaging and inspirational.
This goes into the list of books I would like to pass on when I move on from here. Made me go back in time, and reclaim a part of myself which I had rested some years back.
Read it - It's all about you... and hey, if you are anyways going to live just once - you might as well do things the right way while you are here.
Best, Monce
Read it - It's all about you... and hey, if you are anyways going to live just once - you might as well do things the right way while you are here.
Best, Monce
Mar 14, 2013
Michelle
rated it
5 of 5 stars
Recommends it for:
Entrepreneurs and business execuitives
Shelves:
popular-psychology,
sales
I read this book at least once a year as I find it such a good source of inspiration and motivation. Bought it years ago when I was on holiday in Canadian and is well worth the price. It's full of short pieces of advice that has the feel of a blog making it easy to read. Would highly recommend it. Thanks Harry.
I LOVED this book!!! Easy read and chunck full of GREAT advise!!! Here's and example of some of the pearls of wisdom you will find:'
The books title seems to suggest to you, "What can I get?" Perhaps if ther eis only one answer it's this: JUST GIVE, THEN WATCH.
Success is out there. Sometimes you succeed by pursuing it. Other times you succeed simply by being in luck's path when it races by and smacks into you. Go where you don't want to go. Get in luck's path.
Go to life's dance. Life is a wonder,...more
The books title seems to suggest to you, "What can I get?" Perhaps if ther eis only one answer it's this: JUST GIVE, THEN WATCH.
Success is out there. Sometimes you succeed by pursuing it. Other times you succeed simply by being in luck's path when it races by and smacks into you. Go where you don't want to go. Get in luck's path.
Go to life's dance. Life is a wonder,...more
I listened to the audio version, but it is full of great ways to improve yourself and shares very clear DO's and DON'Ts if you are a self employed person. Things that I think we can all apply to make ourselves less arrogant.
Fantastic book! This book is written in a simple easy to follow style chock full of motivational quotes and quick anecdotes. I will definitely buy a copy for myself so I can read this book over and over for inspiration
From the teachers of AZTech... Hary Beckwith's You Inc. has been a self learning, personality enhancing book. Informative. The book teaches you important skills one over looks.
This book takes the "Don't Sweat the Small Stuff" approach in its format...short, concise, 1-2 page chapters that highlight common sense skills necessary to be an effective communicator. I say communicators, they say salespeople. Either way, the content is about the image you project and how to fine-tune the smaller details that ultimately define you.
Guidebook to improving one's life. Wonderfully written. We all sale. In some fashion. Every moment of our lives. Might as well learn how to do it well.
Dec 27, 2009
Mohammed al-Safi
added it
A good alternative title for this book would be: Business Behavior for Dummies. If you got no common sense, you might find this book helpful.
I think they took a bunch of self help books, copied passages, pasted them into a book and called it "you, inc".
Get it. Read it. Wait a little while. Read it again. Repeat every 6-12 months. You and you clients will be happy.
Yes, this book tried to give some basic rules for selling whatever from the mere conceptual sense.
The writing style of this book tended to be deliberately over simplified, which is a positive thing.
However, these rules were so basic to the extent that I sometimes felt that they are shallow.
Also, many of the examples looked very irrelevant to me, while others looked too prolonged in a way that they exceeded the purpose of delivering their messages.
The writing style of this book tended to be deliberately over simplified, which is a positive thing.
However, these rules were so basic to the extent that I sometimes felt that they are shallow.
Also, many of the examples looked very irrelevant to me, while others looked too prolonged in a way that they exceeded the purpose of delivering their messages.
A must-read book on improving your business communication skills.
Enjoyed the short subjects. It's like a series of blog posts in book form.
Typical stuff. Can read it on a short flight.
Great insight into personal and business interactions. A lot of it is commonsense, but what good is that if you don't use it?! I plan on using what this book taught me from now on! Sometimes you just need to be reminded and pushed back on track a bit.
Helpful information, but most of it was common sense. Nothing really groundbreaking here.
I had high hopes for this book, and I was left disappointed. Instead of going in-depth with tools and tricks to brand yourself and your work (which is what I thought this book would cover at some point) it is filled with anecdotal stories that may be inspiring to a salesperson or someone who actually makes pitches as a regular part of their career. There was little useful information, and nothing that triggered an "a-ha!" moment. It didn't meet my needs or expectations.
There's a lot of information provided in this book that not only benefits you, but those around you. It does sometimes hurt those around you though. They mention a sales person that sold too much to people and they had to worry about paying their bills. So, I still think sales people are snakes, but the need to sell is still a necessity. Hopefully people are bright enough to realize their own limitations.
Great book that definitely forces you to "grow your box". The short chapters make it easy to take in what you are reading. I will be using this book as a reference.
Overall, the format lends itself to going back and flipping through for relevant gems. During this first readying, the parts I found most helpful were related to consulting and management.
A couple of the sections were so poorly written that I couldn't ascertain the point of the story.
A couple of the sections were so poorly written that I couldn't ascertain the point of the story.
There are no discussion topics on this book yet.
Be the first to start one »
Harry Beckwith heads Beckwith Partners, a marketing firm that advises twenty-three Fortune 200 clients and dozens of venture-capitalized start-ups on branding and positioning. A Phi Beta Kappa graduate of Stanford, Beckwith is an internationally acclaimed speaker. He is the bestselling author of five books, which, collectively, have been translated into twenty-three languages.
More about Harry Beckwith...
Share This Book
No trivia or quizzes yet. Add some now »
“Acquaintances give us moments; friends give us hours; good friends give us days.”
—
1 person liked it
More quotes…
May 30, 2009 08:06am