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Character & Characters: The Spirit of Alaska Airlines
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Character & Characters: The Spirit of Alaska Airlines

3.67  ·  Rating Details ·  9 Ratings  ·  1 Review
This is the history of Alaska’s last legacy airline, Alaska Airlines, which transformed from a single-aircraft bush operator in 1932 to a major U.S. carrier serving a presentday network stretching from Barrow to Zihuatanejo and Boston to Honolulu. Character & Characters chronicles the unusual stories and colorful people behind this uncommonly independent airline.
Hardcover, 528 pages
Published January 1st 2008 by Documentary Media
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Rachel
Oct 18, 2014 Rachel rated it liked it
Well, how pertinent to finish this on Alaska Day!

It was . . . long. Overall, it was interesting. There were some sections where it got really muddled down with business schtuff. Since this is the airline I fly the most it's interesting to read about some of the history and how it became what it is today.
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