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A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need
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A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need

3.75 of 5 stars 3.75  ·  rating details  ·  83 ratings  ·  6 reviews
Doing research can make all the difference between a great design and a good design. Most experienced designers would quantify this "legwork" with the term research. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-...more
Hardcover, 192 pages
Published October 1st 2006 by Rockport Publishers
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Visocky O'Grady fills a void in the design literature with this manual. While there are many things I wished this book had covered, It is definitely deserves a careful read by anyone in design. There were some n oticeable omissions, such as direct client interviews and survey design. I would have given it 5 stars if they had had a co-author who is a professional researcher to provide some additional structure to the tool selection and methodology. Some idea of how to partner with and hire resear...more
This is a great reference for any designer deciding what types of research would work best for their projects. It also is a good reference for determining where to inject research and review in the the design process.

While I have used many of these tools in the design process, it made me think about a few I haven't used before. It also addresses the bias factor in gathering and filtering research.
A very approachable read, nicely designed, and a nice balance of visuals that explain the text. unfortunately it didn't provide enough detail for me. Survey design and evaluation of results were not covered. A nice overall view of design research, but not an ideal book if you're looking for thorough details.
A overview of research for design, practical applications and case studies aimed at the graphic community but informative for all areas of design
Lizbeth Elejalde
Un libro de investigación como cualquier otro pero lleno de dibujitos y colores para que le llame la atención a los Diseñadores
Good for anyone doing Design Research!
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