The Elements of Graphic Design: Space, Unity, Page Architecture, and Type

The Elements of Graphic Design: Space, Unity, Page Architecture, and Type

3.6 of 5 stars 3.60  ·  rating details  ·  83 ratings  ·  13 reviews
Approach page design in a revolutionary new way! Unlike other graphic design books, The Elements of Graphic Designreveals the secrets of successful graphic design from the unique perspective of the page’s “white space.” With the help of carefully selected examples from art, design, and architecture, the book illuminates the role of each design element and how it can be ren...more
Paperback, 160 pages
Published November 1st 2002 by Allworth Press
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Rossella
If you are starting a career in graphic design this book can give you a short but effective overview of the basic principles professional designers follow in their work, and the aesthetics behind it.

But if you are simply someone that, for some reason or the other, needs to build some graphical skills, and apply what you learn to some practical work, you are going to find this book just too theoretical.

The only part which seemed to me to be a bit more down-to-earth is the last section (the fourt...more
Deanna Knippling
Okay. Book on graphic design. You expect it to be well-designed.

I'm not sure if this one was or not: maybe that was the purpose. It was incredibly informative (especially on typesetting, for some reason), but the layouts and graphics seemed to break a lot of the rules that he was trying to get across. You'd look at a page and have no idea where to start reading, there were so many text boxes on it. And yet it wasn't hard to read, or boring, or confusing--you just had to dance around a lot.

Recomm...more
Sammy
Sep 26, 2007 Sammy rated it 5 of 5 stars Recommends it for: intermediate Graphic Designers
This is probably the best book on graphic design I've ever read. Usually, Graphic Designers are fairly incommunicative verbally. They will try to show you; ask you whether you "see" it or "feel" the harmony or balance or whatnot of some design. Of course, I don't see it. If I did, I wouldn't have to ask in the first place. Thankfully, this Alex W. White doesn't do that. His prose is clear about every concept Graphic Designers have ever introduced me to and neglected to explain.

Majority of the bo...more
Alpha
Feb 14, 2009 Alpha rated it 4 of 5 stars
Shelves: 2009
Yet another book that I wish my coworkers would read. This is written at just about the perfect level for me, covering a broad amount of content without going too deep. It was a good overview, and definitely showed me that I could stand to learn some more about this topic. (Especially typography, which was quite fascinating. I've read a bit about typography in the past, but this presented the topic in pretty much the exact amount of detail that I wanted.)
Dale
Besides being a very well-designed book (as one would expect), this is a very practical and down to earth handbook for graphic designers. The emphasis throughout is on the techniques needed to convey a message, as opposed to simply satisfying a designer's desire to be different or to stand out.

This book is obviously useful for aspiring or professional graphic designers, but I think it would be useful as well for anyone putting together a website, writing a brochure, putting out a newsletter, etc...more
Jennifer
Read this book 3 times... Can't wait to get my copy. Really go with learning the basics... Read it in school.
Claire Botman
very useful set of checklists at the end
Karen
My one problem with this book is that I found it hard to read--it was difficult for me to latch onto and remember the content. I think this was due to the busy, overstimulating design, which made me feel that I had to process everything at once. That said, it is a visually rewarding book with plenty of good examples. One lesson in particular that benefited me was the discussion of whitespace. Perhaps if the book design had followed through on this I would have had an easier time.
Bryan
Some good info, but its buried in pages of disorganized filler. Readability is sacrificed for visual flare on each page which makes for a hard read. (Ironically, this is what White instructs designers not to do). He introduces terms without defining them until chapters later. He can't seem to decide whether he is writing a guide for beginners or his grand treatise as a designer with years of experience. Generally his tone is pedagogical and snobby.
Jessica
Apr 03, 2007 Jessica rated it 4 of 5 stars Recommends it for: graphic design students and graphic designers
This is a great book for designers and students to read in order to find out what graphic design is about. Designers and students will benefit from this book, Alex brought up very good example of what space is about and why it is important in graphic design, when applying elements onto layout.
W.C.
Aug 18, 2007 W.C. added it
I was going to just write a review of this book when I saw it on my shelf, but an hour later I'm done reading it through again. In a long tradition of books about graphic design being overly stylized and self-indulgent, this is a mediaful fun-fest of knowledge and artsy-fartsy discovery.
Charles
This book will make you more cool in a Bauhaus, European, wear-lots-of-black, visual arts sort of way.

Or maybe it will help see the world anew... ordered and chaotic.

At the very least, you'll learn a lot about the power of active white space in graphic design.

lindn
Great reference book!
Hema Edwin
May 14, 2013 Hema Edwin marked it as to-read
Saqer aldhahiry
May 06, 2013 Saqer aldhahiry marked it as to-read
Nina
Apr 23, 2013 Nina marked it as to-read
Charles
Apr 19, 2013 Charles added it
Shelves: programming
Uwamungu Emile
Apr 17, 2013 Uwamungu Emile marked it as to-read
Sammy
Mar 10, 2013 Sammy marked it as to-read
Swallmark
Feb 23, 2013 Swallmark marked it as graphic-design-hard
Robhert
Feb 07, 2013 Robhert marked it as to-read
Ashok Vardhan
Jan 27, 2013 Ashok Vardhan marked it as to-read
Shelves: design
Isha Tiwari
Jan 24, 2013 Isha Tiwari marked it as to-read
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