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  <title><![CDATA[Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!]]></title>
  <isbn><![CDATA[1884956858]]></isbn>
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  <default_description>&lt;DIV&gt;&lt;I&gt;Secrets of Social Media Marketing&lt;/I&gt; is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin&amp;#8217;s acclaimed and oft-reviewed &lt;I&gt;The New Influencers: A Marketer&amp;#8217;s Guide to the New Social Media&lt;/I&gt;, this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.&lt;/DIV&gt;</default_description>
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  <original_publication_month type="integer">10</original_publication_month>
  <original_publication_year type="integer">2008</original_publication_year>
  <original_title>Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!</original_title>
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        <author id="473593">
      <name><![CDATA[Paul Gillin]]></name>
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    <review id="48598457">
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    <name><![CDATA[David]]></name>
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  <title>Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!</title>
  <average_rating>3.80</average_rating>
  <link>http://www.goodreads.com/book/show/4473403.Secrets_of_Social_Media_Marketing_How_to_Use_Online_Conversations_and_Customer_Communities_to_Turbo_Charge_Your_Business_</link>
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    <rating>4</rating>
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  <read_at>Sun Dec 07 00:00:00 -0800 2008</read_at>
  <date_added>Sun Mar 08 10:00:59 -0700 2009</date_added>
  <date_updated>Sun Mar 08 10:04:45 -0700 2009</date_updated>
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    <body><![CDATA[The best concept in the book is that you don't need to become an expert in each social media area. Remember, the rules are constantly changing. <br/><br/>Jump in and figure it out &quot;on the fly&quot;. Those who stay out of the conversations will become marketing dinosaurs.<br/><br/>I can highly r...<a href="http://www.goodreads.com/review/show/48598457">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/48598457]]></url>
</review>
    <review id="40004243">
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  <title>Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!</title>
  <average_rating>3.80</average_rating>
  <link>http://www.goodreads.com/book/show/4473403.Secrets_of_Social_Media_Marketing_How_to_Use_Online_Conversations_and_Customer_Communities_to_Turbo_Charge_Your_Business_</link>
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  <date_added>Sat Dec 13 05:34:11 -0800 2008</date_added>
  <date_updated>Sat Dec 13 05:40:07 -0800 2008</date_updated>
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    <body><![CDATA[Excellent resource for the constantly evolving twenty-first century marketing avenues.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/40004243]]></url>
</review>
    <review id="60935463">
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  <title>Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!</title>
  <average_rating>3.80</average_rating>
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    <body><![CDATA[Not particularly well written. It has a lot of platitudes with the occasional insight.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/60935463]]></url>
</review>
    <review id="41192856">
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    <name><![CDATA[Cynthia]]></name>
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  <average_rating>3.80</average_rating>
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  <read_at>Sat Dec 20 00:00:00 -0800 2008</read_at>
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    <body><![CDATA[Great information on new social networking sites.  Useful info on what works and what doesn't as far as having conversations within communities.  ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/41192856]]></url>
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