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Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!
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Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!

3.72  ·  Rating Details  ·  50 Ratings  ·  7 Reviews
Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in G
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Paperback, 290 pages
Published November 1st 2008 by Quill Driver Books (first published October 1st 2008)
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(showing 1-30 of 126)
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Faye Oney
Feb 17, 2016 Faye Oney rated it really liked it
This is the very first book I read on the subject of social media. In an age where customers are talking about their brand experiences in their online social networks, Paul Gillin shows how marketers can leverage these conversations to engage in two-way conversations with their customers. This is a great book for companies who are trying to navigate the social media world. Gillin provides examples and best practices of some of the more successful companies currently incorporating social media in ...more
David Feinstein
Mar 08, 2009 David Feinstein rated it really liked it
Shelves: social-media
The best concept in the book is that you don't need to become an expert in each social media area. Remember, the rules are constantly changing.

Jump in and figure it out "on the fly". Those who stay out of the conversations will become marketing dinosaurs.

I can highly recommend this book to any one seeking to market on the web and wanting to leverage social media experiences.
Cynthia
Dec 31, 2008 Cynthia rated it it was amazing
Great information on new social networking sites. Useful info on what works and what doesn't as far as having conversations within communities.
Lori Grant
Mar 29, 2013 Lori Grant rated it it was amazing
A must-read book on social media for the knowledge worker, manager, executive, or entrepreneur.
Michael Rowley
Jun 24, 2009 Michael Rowley rated it liked it
Not particularly well written. It has a lot of platitudes with the occasional insight.
Jaclyn
Dec 13, 2008 Jaclyn is currently reading it
Excellent resource for the constantly evolving twenty-first century marketing avenues.
Jj Kwashnak
Apr 19, 2010 Jj Kwashnak rated it it was amazing
Clear concise guide that is a good start and a good reference book.
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