Africa Rising: How 900 Million African Consumers Offer More Than You Think
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Africa Rising: How 900 Million African Consumers Offer More Than You Think
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3.18 of 5 stars
The Afrcian continent is one of the world's fastest growing markets. In this work, legendary global business consultant Mahajan reveals this remark... read full description

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Oct 12, 2009
getAbstract rated it: 4 of 5 stars
Surprising case studies from Africa

“We know everything about how Africans die, but we know little about how Africans live,” said Swedish author and self-proclaimed African-at-heart, Henning Mankell. This is a book about Africa, but its protagonists are not disease-ridden men and women, starving children or raging warlords. Vijay Mahajan paints a picture of a continent overflowing with entrepreneurial spirit and economic opportunity. He excitedly strings together story after story of More...
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Oct 24, 2011
Diane rated it: 3 of 5 stars
it took me quite a while to read this, but it was worth the time i spent. most people think of africa (outside of maybe south africa) as a desolate, extremely poor, war-ridden dustbowl filled with disease-stricken starving people. to a lesser extenet, that was true, and still is in some parts, but africa as an economy is growing, and to my amazement, some countries in africa have a greater GNP than india or china! my only complaint is that on kindle, the graphs are so small and hard to read t More...
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Dec 13, 2008
John rated it: 3 of 5 stars
This is not, I repeat not, a "general interest" book on Africa - more like a (supplementary) text for a business/marketing course.
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