Marketing Matters: A Guide For Healthcare Executives
Marketing is more than a television ad for a new birthing center or press coverage of a health fair. Marketing is reputation management. Marketing has become increasingly important to all healthcare managers, not just marketers, and only senior management can ensure that any marketing plan faithfully reflects the organization's image and strategic thrust. This book explain...more
Paperback, 151 pages
Published June 15th 2007 by Health Administration Press
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