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  <title><![CDATA[The Gutenberg Galaxy: The Making of Typographic Man]]></title>
  <isbn><![CDATA[0802060412]]></isbn>
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  <default_description>&lt;p&gt;Since its first appearance in 1962, the impact of The Gutenberg Galaxy has been felt around the world.  It gave us the concept of the global village; that phrase has now been translated, along with the rest of the book, into twelve languages, from Japanese to Serbo-Croat.  It helped establish Marshall McLuhan as the original 'media guru.'  More than 200,000 copies are in print.  The reissue of this landmark book reflects the continuing importance of McLuhan's work for contemporary readers.</default_description>
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  <original_publication_month type="integer">3</original_publication_month>
  <original_publication_year type="integer">1962</original_publication_year>
  <original_title>The Gutenberg Galaxy: The Making of Typographic Man</original_title>
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  <average_rating><![CDATA[4.15]]></average_rating>
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      <name><![CDATA[Marshall McLuhan]]></name>
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  <date_added>Sat Nov 08 15:23:34 -0800 2008</date_added>
  <date_updated>Sat Nov 08 15:45:17 -0800 2008</date_updated>
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    <body><![CDATA[This is not &quot;my review&quot; but it is related to what people can learn and get from the book....<br/><br/>The global village<br/>In the early 1960s, McLuhan wrote that the visual, individualistic print culture would soon be brought to an end by what he called &quot;electronic interdependence&quot;...<a href="http://www.goodreads.com/review/show/37205876">more...</a>]]></body>
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    <review id="52036183">
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  <date_added>Thu Apr 09 01:11:10 -0700 2009</date_added>
  <date_updated>Thu Apr 09 01:19:53 -0700 2009</date_updated>
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    <body><![CDATA[Read all the way through this a couple of times and just had it sitting around and picked it up to read random spots.  Lots of great ideas about antique perspectives.  Got me into don quixote.   Its really impossible to talk about McLuhan without sounding trite.  If you don't catch on right away jus...<a href="http://www.goodreads.com/review/show/52036183">more...</a>]]></body>
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    <review id="55971788">
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  <date_added>Wed May 13 14:48:32 -0700 2009</date_added>
  <date_updated>Wed May 13 14:49:58 -0700 2009</date_updated>
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    <body><![CDATA[it's really funny to me, but the computer spellcheck doesn't recognized &quot;Gutenberg&quot; as a properly spelled word.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/55971788]]></url>
</review>
    <review id="13955493">
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  <read_at>Fri Feb 01 00:00:00 -0800 2008</read_at>
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  <date_updated>Thu Apr 10 19:02:35 -0700 2008</date_updated>
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    <body><![CDATA[This is my first book-length foray into the world of Marshall McLuhan, and I feel very torn about this book.  While it seems reductionist at points (setting up a number of not-necessarily-true binary oppositions), it seems to pretty much &quot;get it right.&quot;  I agree with his main statement tha...<a href="http://www.goodreads.com/review/show/13955493">more...</a>]]></body>
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</review>
    <review id="12259465">
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  <read_at>Sun Jan 01 00:00:00 -0800 1984</read_at>
  <date_added>Fri Jan 11 11:15:09 -0800 2008</date_added>
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    <body><![CDATA[This is one of those books that has had a deep and lasting influence on me. It informs much of my work in education technology.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/12259465]]></url>
</review>
    <review id="10899036">
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  <read_at>Thu Jan 01 00:00:00 -0800 1998</read_at>
  <date_added>Sat Dec 22 21:30:49 -0800 2007</date_added>
  <date_updated>Sat Dec 22 21:31:20 -0800 2007</date_updated>
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    <body><![CDATA[The book that really helped launch modern media studies in many ways. ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/10899036]]></url>
</review>
    <review id="80112104">
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