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Revolutionize Your Customer Experience

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In his previous groundbreaking book with John Ivens, Colin Shaw looked at the development of the conceptual framework for the customer experience together with examples of best practice and strategies for implementation. As predicted the customer experience has become the next competitive battleground. The current book will explore the subject in more depth with new resear ...more
Hardcover, 224 pages
Published December 17th 2004 by Palgrave Macmillan (first published January 1st 2004)
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