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The Persuasion Handbook: Developments in Theory and Practice
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The Persuasion Handbook: Developments in Theory and Practice

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The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. Persuasion is present ...more
Hardcover, Abridged, 896 pages
Published July 23rd 2002 by Sage Publications (CA) (first published June 15th 2002)
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