Building Great Customer Experiences, Revised Edition
This is an updated edition of the bestselling book by Colin Shaw and John Ivens about building and delivering great customer experiences--something far too many companies neglect. The authors show that physical execution and emotional impact of customer experiences may ultimately determine customer satisfaction and loyalty, as well as the commercial success of companies an...more
Paperback, 288 pages
Published December 17th 2004 by Palgrave Macmillan
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