false<![CDATA[Iconoclast: A Neuroscientist Reveals How to Think Differently]]>43514991Berns (neuroeconomics, Emory U.) argues that the iconoclast, the individual who achieves invention and innovation that others cannot, differs from everybody else in the way their brains handle perception, fear response, and social intelligence. In this volume, he reviews cases of those he deems iconoclasts and discusses the relevant ideas from the new field of neuroeconomics about harnessing different perceptions, overcoming fear, and communicating with others. Among those discussed as iconoclasts are Walt Disney, Florence Nightingale, Jackie Robinson, Rite-Solutions, Richard Feynman, Henry Ford, Pablo Picasso, Ray Kroc, Warren Buffet, Arnold Schwarzenegger, Jonas Salk, and Steve Jobs.43994382992008Iconoclast: A Neuroscientist Reveals How to Think Differentlytotal:37|5:9|4:8|3:9|2:10|1:1|371251562051falsefalseFri Nov 28 13:12:37 -0800 2008Fri Nov 28 13:12:53 -0800 2008 Berns uses his background in neuroscience to first show the physiological differences in brain structure between iconoclasts (original thinkers, if you will) and tho...more...]]>
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I was already somewhat familiar with several of the exemplars discussed in this book but not with others. They include Solomon Asch, Warren Buffett, Nolan Bushnell, Dale Chihuly, Ray Croc, Walt Disney, David Dreman, Richard Feynman, Henry Ford, Steve Jobs, Martin Luther King, Jr., Paul Lauterb...more...]]>
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23falsefalseThu Jun 11 00:00:00 -0700 2009Mon Nov 17 00:40:08 -0800 2008Sun Jun 21 17:46:44 -0700 2009 The first problem regards the title:
i·con·o·clast (ī-kŏn'ə-klăst')
n.
1. One who attacks and seeks to overthrow...
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40falsefalseFri May 15 00:00:00 -0700 2009Sat May 16 12:39:28 -0700 2009Mon May 25 14:16:18 -0700 2009 This book with scientifically breakdown how humans' see images with their eyes... (Think of a complex camera...) It will also breakdown what else weighs in on what we see; thus, our perception and outloo...more...]]>
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50falsefalseMon Jun 01 00:00:00 -0700 2009Mon Jun 29 18:52:00 -0700 2009Mon Jun 29 18:53:39 -0700 2009 I would recommend this to brainiacs and people that liked freakonomics.]]>
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reminds me of Malcolm Gladwell's book
some of the more known Iconoclast's like Disney and Ford are interesting]]>
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