false http://photo.goodreads.com/books/1170109614m/43510.jpg 43510 1 <div>Harry Potter fans, consumer researchers, and marketers learn about the enchanting brand in this analysis, from its magical arrival on the book scene in 1997 to its multibillion-dollar net worth and penetration of the media world today. Fascinating insight is provided into the unconventional marketing techniques employed by Potter marketers that helped the brand become one of the world's most recognized in an extraordinarily short period of time. All aspects of the Potter brand are examined, including the marketing spin used with author J.K. Rowling, the right-wing critics, and the closely guarded contents of each new book. <br></div> 42937 1 10 2005 Wizard!: Harry Potter's Brand Magic (Great Brand Stories series) total:2|4:1|2:1| 2 6 3 1 43510 1904879306 9781904879305 2 1 3.00 http://photo.goodreads.com/books/1170109614m/43510.jpg http://www.goodreads.com/book/show/43510.Wizard_Harry_Potter_s_Brand_Magic 2 0 false Mon Oct 01 00:00:00 -0700 2007 Fri Oct 19 13:25:38 -0700 2007 Fri Feb 29 05:30:40 -0800 2008 43510 1904879306 9781904879305 2 1 3.00 http://photo.goodreads.com/books/1170109614m/43510.jpg http://www.goodreads.com/book/show/43510.Wizard_Harry_Potter_s_Brand_Magic 0 0 false Sun Dec 21 19:48:25 -0800 2008 Sun Dec 21 19:48:28 -0800 2008 43510 1904879306 9781904879305 2 1 3.00 http://photo.goodreads.com/books/1170109614m/43510.jpg http://www.goodreads.com/book/show/43510.Wizard_Harry_Potter_s_Brand_Magic 4 0 false Sat Dec 13 08:13:46 -0800 2008 Sat Dec 13 08:13:46 -0800 2008 http://www.goodreads.com/book_link/follow/8?book_id=43510