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Just Ask a Woman: Cracking the Code of What Women Want and How They Buy
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Just Ask a Woman: Cracking the Code of What Women Want and How They Buy

3.83  ·  Rating Details ·  12 Ratings  ·  1 Review
An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman. Women are the decision-mak ...more
Hardcover, 272 pages
Published April 11th 2003 by John Wiley & Sons (first published January 1st 2003)
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It cracks the code of what women want and how they buy.
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Mary Lou Quinlan has written inspirational features for Real Simple, O, the Oprah Magazine, and MORE, and other magazines and, is the author of the books Just Ask a Woman, Time Off for Good Behavior, and What She’s Not Telling You. She is the nation’s leading expert on female consumer behavior.
As the founder and CEO of marketing consultancy Just Ask a Woman and Mary Lou Quinlan & Co., she has
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