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The Relationship Advantage: Become a Trusted Advisor and Create Clients for Life
Corporations, it seems, are always seeking the ""silver bullet"" that will create intimacy with customers. But most efforts fail from the moment they begin, say respected consultants, Tom Stevenson and Sam Barcus. The reason? Accountability for program leadership is placed on the sales force rather than on the executives and senior managers who have a more seasoned busines ...more
Hardcover, 248 pages
Published October 1st 2003 by Dearborn Trade
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