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Customers as Partners

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Effective customer partnership creates customers who return in good times and in bad, customers who say, "I wouldn't go anywhere else". Using real-world examples, Chip Bell examines the qualities that form the core of all lasting relationships and describes a way of business where personal interactions, not sales, take center stage.
Paperback, 235 pages
Published January 1st 1996 by Berrett-Koehler Publishers (first published January 1st 1994)
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118839
The author of 21 books, Chip's newest book is "Sprinkles: Creating Awesome Experiences Through Innovative Service". He is also the author of such bestsellers as:

• "The 9 1/2 Principles of Innovative Service"
• “Take Their Breath Away” (with John R. Patterson)
• "Managers as Mentors" (with Marshall Goldsmith)
• "Service Magic"
• "Managing Knock Your Socks Off Service" (with Ron Zemke)

He has served as
...more
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