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PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders

4.2  ·  Rating Details ·  10 Ratings  ·  1 Review
Baby boomers are the largest and wealthiest demographic and at the peak of their spending power. What marketing and sales professionals might not realize is that the majority of this spending power is wielded by women ages 50-75. They are the healthiest, wealthiest, most educated, active, and influential generation of women in history. Marti Barletta, the premier expert on ...more
Hardcover, 320 pages
Published January 2nd 2007 by Kaplan Publishing
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Natalie Vice
Aug 11, 2014 Natalie Vice rated it it was amazing
I really enjoyed this book! Lots of information (and accurate, too) about such a wonderful generation of women!! Must read for all prime time women!
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