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PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders
Baby boomers are the largest and wealthiest demographic and at the peak of their spending power. What marketing and sales professionals might not realize is that the majority of this spending power is wielded by women ages 50-75. They are the healthiest, wealthiest, most educated, active, and influential generation of women in history. Marti Barletta, the premier expert on ...more
Hardcover, 320 pages
Published January 2nd 2007 by Kaplan Publishing
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