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22nd out of 46 books
—
8 voters
What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
A world-renowned innovation guru explains practices that result in breakthrough innovations
"Ulwick's outcome-driven programs bring discipline and predictability to the often random process of innovation."
-Clayton Christensen
For years, companies have accepted the underlying principles that define the customer-driven paradigm--that is, using customer "requirements" to guide...more
"Ulwick's outcome-driven programs bring discipline and predictability to the often random process of innovation."
-Clayton Christensen
For years, companies have accepted the underlying principles that define the customer-driven paradigm--that is, using customer "requirements" to guide...more
Hardcover, 202 pages
Published
September 1st 2005
by McGraw-Hill Companies
(first published August 16th 2005)
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Maybe business writers think business readers are stupid, so they repeat the same information again and again. Or maybe that's the only way to crank out 176 pages.
There's great information in this book. I just think the author could have let his readers download some checklists and worksheets for the same price of $24.95.
There's great information in this book. I just think the author could have let his readers download some checklists and worksheets for the same price of $24.95.
Great info to use on the job (mine).
The evolution of segmentation methodology from using demographics to psychographics to purchase behavior to needs-based issues to the outcome-based approach recommended by the author.
It all seems to make sense and we'll be putting it to the test on the job immediately. Our ultimate goal is to uncover the jobs (outcomes) newspapers readers are trying to accomplish through the use of the product (i.e., makes me smarter, helps me make better shopping decisions,...more
The evolution of segmentation methodology from using demographics to psychographics to purchase behavior to needs-based issues to the outcome-based approach recommended by the author.
It all seems to make sense and we'll be putting it to the test on the job immediately. Our ultimate goal is to uncover the jobs (outcomes) newspapers readers are trying to accomplish through the use of the product (i.e., makes me smarter, helps me make better shopping decisions,...more
Irritatingly self-promotional, Ulwick puts old wine in new bottles and calls it a scientific breakthrough.
Many good thoughts about understanding cusutomers
A very rational examination on how to build products that markets (people) will want to buy. There are a lot of theories out there about how to leverage innovative thinking but this book details a rational plan for reducing theory to practice when it comes to elaborating the theory of innovation to the practicalities of product development,
This book will change the way you think about market research, and product design. It will teach you how to identify, quantify, and fill customer needs, without all of the guesswork.
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