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Catalog: The Illustrated History of Mail Order Shopping
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Catalog: The Illustrated History of Mail Order Shopping

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3.32  ·  Rating Details ·  19 Ratings  ·  4 Reviews
Since 1872 when traveling salesman Aaron Montgomery Ward realized he could eliminate the middleman and sell goods directly to his customers, Americans have had an ongoing love affair with the mail-order catalog, which continues undiminished even in today's online-driven world. The practical can find deals on furniture and clothing in L.L.Bean and Sears, the extravagant can ...more
Hardcover, 272 pages
Published September 4th 2008 by Princeton Architectural Press
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Sara
Sep 21, 2016 Sara rated it it was ok
It was fun, but had several major flaws.

There were hundreds of illustrations, but half the labels neglected to mention the publication year. How am I supposed to know the context?

At regular intervals, there were yellow pages with white text. Just, wow.

The writing was disorganized. The entire second half of the book was poorly organized.

All that said, it was quite fun to look through old Sears catalog pages and such.
Victoria
Nov 23, 2015 Victoria rated it liked it
Super quick and interesting read. Can't believe there was a spelling error though! (Its Lynrd Skynrd not Lynard Skynard! )
Kristen Northrup
I've always preferred catalogs to stores, so this was a very appealing idea for a book. And it is full of interesting history and factoids, as well as plenty of old pages. No Lileks-like commentary, however.
Debbie
Aug 07, 2012 Debbie rated it it was amazing
A book for people that enjoy ordering from catalogs thru the mail.
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