Catalog: The Illustrated History of Mail Order Shopping
by Robin Cherry
Since 1872 when traveling salesman Aaron Montgomery Ward realized he could eliminate the middleman and sell goods directly to his customers, Americans have had an ongoing love affair with the mail-order catalog, which continues undiminished even in today's online-driven world. The practical can find deals on furniture and clothing in L.L.Bean and Sears, the extravagant can...more
Hardcover, 272 pages
Published September 4th 2008 by Princeton Architectural Press
To see what your friends thought of this book, please sign up.
(showing 1-30 of 33)
I've always preferred catalogs to stores, so this was a very appealing idea for a book. And it is full of interesting history and factoids, as well as plenty of old pages. No Lileks-like commentary, however.