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Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers
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Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers

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3.57  ·  Rating Details ·  21 Ratings  ·  6 Reviews
Today's 18-to-40-year-olds make for a notoriously elusive group of consumers: they're savvy, sophisticated, and particular. They're all but immune to traditional advertising and have an instinctive sense of quality and fair pricing. Inundated with choices, they are drawn to brands that satisfy not just what they need, but what they crave. At the same time, these consumers ...more
Hardcover, 288 pages
Published August 29th 2006 by Free Press
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Stacey Moore
Feb 03, 2008 Stacey Moore rated it it was amazing
Shelves: business, marketing
Very good insight into the cravings of the age 18-40 Gen X and Gen Y market. Still highly relevant despite the fact that it came out in 2006. If this is a market that is important to you, check out the author's podcast and blog.
Sean Matthew Conner
Jan 31, 2008 Sean Matthew Conner rated it really liked it
A very descent treatment of what Generation Xers and Yers are currently thinking and where their values lay. That said, the relevance of this book will be decrease steadily over the next 5 years, but for the moment it's relevant and pretty well put together.
Erika Mulvenna
Jan 12, 2008 Erika Mulvenna rated it it was ok
Shelves: miscellaneous
Okay, I will never, ever finish reading this book. Mostly because I feel like some of this author's observations are off-track for marketing to next gen, but also because it is "required" reading for work. Ugh, no thanks.
Michelle Raines
Jan 21, 2008 Michelle Raines added it
Recommends it for: yes
Loved it! It has great creativity from a marketing perspective. Definitely,recommend reading.
Vanessa
Jan 05, 2008 Vanessa is currently reading it
I'm reading this for work purposes, but if you're in any kind of marketing, it's really fascinating stuff.
Stephen
Jul 23, 2011 Stephen rated it liked it
Read NOV 2006

Good book to describe how technology and culture are shaping the expectations and demands of everyone (boomers and x'ers; male and female).
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