Goodreads helps you keep track of books you want to read.
Start by marking “Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers” as Want to Read:
Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers
Today's 18-to-40-year-olds make for a notoriously elusive group of consumers: they're savvy, sophisticated, and particular. They're all but immune to traditional advertising and have an instinctive sense of quality and fair pricing. Inundated with choices, they are drawn to brands that satisfy not just what they need, but what they crave. At the same time, these consumers ...more
Hardcover, 288 pages
Published August 29th 2006 by Free Press
To see what your friends thought of this book, please sign up.
A very descent treatment of what Generation Xers and Yers are currently thinking and where their values lay. That said, the relevance of this book will be decrease steadily over the next 5 years, but for the moment it's relevant and pretty well put together.