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Preview — The Rule of Three by Jagdish N. Sheth
The Rule of Three: Surviving and Thriving in Competitive Markets
Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. Here are just a few examples: "McDonald's, Burger King, and Wendy'sGeneral Mills, Kellogg, and PostNike, Adidas, and ReebokBank of America, Chase Manhattan, and Banc OneAmerican, United, and Delta Merck, Johnson & Johnson, ...more
Hardcover, 288 pages
Published December 25th 2001 by Free Press
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