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The Rule of Three: Surviving and Thriving in Competitive Markets
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The Rule of Three: Surviving and Thriving in Competitive Markets

3.23 of 5 stars 3.23  ·  rating details  ·  22 ratings  ·  1 review
Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. Here are just a few examples: "McDonald's, Burger King, and Wendy'sGeneral Mills, Kellogg, and PostNike, Adidas, and ReebokBank of America, Chase Manhattan, and Banc OneAmerican, United, and Delta Merck, Johnson & Johnson, ...more
Hardcover, 288 pages
Published December 25th 2001 by Free Press
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Elegant and simple concept (all industries go towards oligopoly) that has serious implications. Gives example after example where this industry structure exists. Critical for any strategist.
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