It happens over and over again. Some innovation (a new product, a management trend) comes along that captures the public's imagination. Everybod... read full description
reviews
Jun 27, 2011
Victoria
rated it: 
Fenn and Raskino do a good job explaining what the hype cycle is, and why its relevant in terms of innovation adoption. All in all, its a very thorough book with the first half providing the theory, and the second half acting as a detailed how-to guide. It's clearly written, with plenty of graphs and case studies, which helps to make the ideas discussed more easily digestible.
However, it did get a bit repetitive at the end, and I felt that perhaps they were looking to fill up some s More...
However, it did get a bit repetitive at the end, and I felt that perhaps they were looking to fill up some s More...
Aug 05, 2011
Great book - took me over a month to get through it's 220 pages when I could normally get through a Neal Stephenson tome in the same time ------because it's so appropriate and interesting.
Best coverage of Innovation in IT I've ever seen - everything else on Innovation and research are primarily consumer product focused so this was truly a rare treat.
Very timely and accurate guidance on how to properly track ideas and concepts through the various stages - how to prepare for challenges and avoid o More...
Best coverage of Innovation in IT I've ever seen - everything else on Innovation and research are primarily consumer product focused so this was truly a rare treat.
Very timely and accurate guidance on how to properly track ideas and concepts through the various stages - how to prepare for challenges and avoid o More...
Feb 12, 2011
Mark
rated it: 
A well-thought, well-written book. The explanation of the hype cycle, and the steps to take to avoid missteps when selecting innovations are sound advice for all managers.
Dec 25, 2009
Simone
rated it:
A cool system, and a good way to consider implementing new tech and projects. Got a bit repetitive at the end though!
Feb 09, 2012
Jan 02, 2012
Oct 07, 2011
Aug 20, 2011
Jan 23, 2012
Apr 13, 2011
Nov 19, 2011
Jul 26, 2010
Dec 03, 2009
Feb 02, 2009
Dec 16, 2008
Dec 12, 2008
Nov 22, 2008
Aug 16, 2008
