Goodreads helps you keep track of books you want to read.
Start by marking “Principles Of Services Marketing” as Want to Read:
Principles Of Services Marketing
Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition, "Principles of Services Marketing" offers a comprehensive and contemporary introduction for students taking a module in services marketing. Fully updated and revised throughout, it reflects the latest technological developments and their ...more
Paperback, 448 pages
Published July 4th 2005 by McGraw-Hill Higher Education
(first published 1994)
To see what your friends thought of this book, please sign up.