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Principles Of Services Marketing

3.71  ·  Rating Details ·  7 Ratings  ·  0 Reviews
Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition, "Principles of Services Marketing" offers a comprehensive and contemporary introduction for students taking a module in services marketing. Fully updated and revised throughout, it reflects the latest technological developments and their ...more
Paperback, 448 pages
Published July 4th 2005 by McGraw-Hill Higher Education (first published 1994)
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