"In "The Tipping Point," Malcolm Gladwell presents an important idea without any 'how to.' Now Bertrand Cesvet provides the 'how to' you need to cr...
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reviews
Jan 20, 2010
Dave
rated it: 
As they writers would like, I am now an advocate for this book because it embodies what they talk about and its a great insight and chance to reflect. Anyone involved with a "PRODUCT" this is a great way to think about marketing, ideas collaboration and getting value. This book truel 'juved' with my creative outlook and beliefs in holisitc marketing, blah blah...you should read it.
May 09, 2010
Clayton
rated it: 
Great short read. Authors are trying too hard to create a meaninful model and repeat "conversational capital" at leat 10 times on every page. Some of the elements they highlight are truly the essence of great brands and brand experiences. I read it in about 3 hours.
Jun 15, 2009
Guy
rated it:
Fantastic insights on something I deeply value - conversation capital. The authors blend many real life stories from various businesses to showcase the 8 engines of conversational capital.
Jul 15, 2009
Tony
rated it: 
After reading this book my life remained exactly the same. Mostly unchanged, except now I can fly.
Jun 14, 2009
Kevin
rated it:
Just OK. If I read this before I worked at Red Bull I might have found it more interesting. I received it as a gift at a Red Bull national marketing meeting. Kind of common sense for anyone who works in our organization. Red Bull goes to market in a very different way.
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