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<book id="41597">
  <title><![CDATA[The Non-Designer's Design Book, Second Edition]]></title>
  <isbn><![CDATA[0321193857]]></isbn>
  <isbn13><![CDATA[9780321193858]]></isbn13>
    <image_url>http://photo.goodreads.com/books/1169685771m/41597.jpg</image_url>
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  <best_book_id type="integer">41597</best_book_id>
  <books_count type="integer">4</books_count>
  <default_description>&lt;HTML&gt;So you have a great concept and all the fancy digital tools you could possibly require&amp;#8212;what's stopping you from creating beautiful pages? Namely the training to pull all of these elements together into a cohesive design that effectively communicates your message. Not to worry: This book is the one place you can turn to find quick, non-intimidating, excellent design help. &lt;/P&gt;In &lt;B&gt;The Non-Designer's Design Book, 2nd Edition&lt;/B&gt;, best-selling author &lt;B&gt;Robin Williams&lt;/B&gt; turns her attention to the basic principles of good design and typography. All you have to do is follow her clearly explained concepts, and you'll begin producing more sophisticated, professional, and interesting pages immediately. Humor-infused, jargon-free prose interspersed with design exercises, quizzes, illustrations, and dozens of examples make learning a snap&amp;#8212;which is just what audiences have come to expect from this best-selling author.&lt;/HTML&gt;</default_description>
  <id type="integer">41141</id>
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  <original_language_id type="integer" nil="true"></original_language_id>
  <original_publication_day type="integer" nil="true"></original_publication_day>
  <original_publication_month type="integer" nil="true"></original_publication_month>
  <original_publication_year type="integer">1994</original_publication_year>
  <original_title>The Non-Designer's Design Book, Second Edition</original_title>
  <rating_dist>total:214|5:72|4:88|3:43|2:10|1:1|</rating_dist>
  <ratings_count type="integer">214</ratings_count>
  <ratings_sum type="integer">862</ratings_sum>
  <reviews_count type="integer">386</reviews_count>
  <text_reviews_count type="integer">41</text_reviews_count>
</work>

  <average_rating><![CDATA[4.03]]></average_rating>
  <ratings_count><![CDATA[143]]></ratings_count>
  <text_reviews_count><![CDATA[24]]></text_reviews_count>
  <url><![CDATA[http://www.goodreads.com/book/show/41597.The_Non_Designer_s_Design_Book_Second_Edition]]></url>
  <authors>
        <author id="90817">
      <name><![CDATA[Robin P. Williams]]></name>
      <role><![CDATA[]]></role>
      <url><![CDATA[http://www.goodreads.com/author/show/90817.Robin_P_Williams]]></url>
      <average_rating><![CDATA[3.95]]></average_rating>
      <ratings_count><![CDATA[383]]></ratings_count>
      <text_reviews_count><![CDATA[71]]></text_reviews_count>
    </author>
      </authors>
    <reviews start="1" end="20" total="386">
    <review id="17055367">
    <user id="175635">
    <name><![CDATA[Trevor]]></name>
    <location><![CDATA[Melbourne, Victoria, Australia]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/175635-trevor]]></url>
  </user>
      <rating>5</rating>
  <votes>1</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at></read_at>
  <date_added>Wed Mar 05 02:25:33 -0800 2008</date_added>
  <date_updated>Wed Mar 05 02:41:29 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[I read this book about a year ago and Iâ€™m going to complain about it first, and then rave about it.<br/><br/>Complaints:<br/><br/>Some of the text inside is too faint â€“ it is actually quite difficult to read.<br/><br/>Some of her â€˜examplesâ€™ look quite unattractive even when they are â€...<a href="http://www.goodreads.com/review/show/17055367">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/17055367]]></url>
</review>
    <review id="77986452">
    <user id="1944870">
    <name><![CDATA[Allison]]></name>
    <location><![CDATA[San Diego, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1944870-allison]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at>Mon Nov 16 00:00:00 -0800 2009</read_at>
  <date_added>Mon Nov 16 12:44:05 -0800 2009</date_added>
  <date_updated>Mon Nov 16 12:46:36 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[excellent simplification of graphic design principles for the newbie.   written in an engaging style, and loaded with tons of examples.  the second half is all about typography (font structure) which i thought i would find too boring and just skip it, but by the time i finished the first half, i  fo...<a href="http://www.goodreads.com/review/show/77986452">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/77986452]]></url>
</review>
    <review id="49975899">
    <user id="1920462">
    <name><![CDATA[Simonetek]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1920462-simonetek]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
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  <read_at></read_at>
  <date_added>Sat Mar 21 13:02:18 -0700 2009</date_added>
  <date_updated>Sat Mar 21 13:06:47 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Straighforward, an easy read, a fantastic reference for document design. Desktop design.<br/>May sound obsolete for the web designers, but the rules in this book still apply in a ton of scenarions - and yes, even in web design if you wish.<br/><br/>Definitely keep it handy in your office or in a ...<a href="http://www.goodreads.com/review/show/49975899">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/49975899]]></url>
</review>
    <review id="5183455">
    <user id="41325">
    <name><![CDATA[kareem]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/41325-kareem]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at></read_at>
  <date_added>Mon Aug 27 12:57:47 -0700 2007</date_added>
  <date_updated>Mon Aug 27 12:58:10 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[original review:<br/><a rel="nofollow" target="_blank" href="http://www.reemer.com/archives/2005/03/02/1566091594/" title="http://www.reemer.com/archives/2005/03/02/1566091594/">http://www.reemer.com/archives/2005/03/0...</a><br/><br/><br/>I have no idea why I picked this up well over a year ago, but I'm glad I finally found the time (read: about an hour) to read it. It gives an overview of basic design principles, easily remembered using the mnemonic C....<a href="http://www.goodreads.com/review/show/5183455">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/5183455]]></url>
</review>
    <review id="38368613">
    <user id="308281">
    <name><![CDATA[Mindy]]></name>
    <location><![CDATA[Boulder, CO]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/308281-mindy]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at></read_at>
  <date_added>Sat Nov 22 05:40:54 -0800 2008</date_added>
  <date_updated>Sat Nov 22 05:45:04 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[This books proves that you don't know what you don't know until you know it! :)<br/>I will never look at a page of print with the same eyes again.<br/>This easy to read and humorous book taught me enough to just be dangerous with fonts and contrast and colors.<br/>But seriously a few hours readin...<a href="http://www.goodreads.com/review/show/38368613">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/38368613]]></url>
</review>
    <review id="78186361">
    <user id="324395">
    <name><![CDATA[Karyn]]></name>
    <location><![CDATA[Kent, WA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/324395-karyn-johnson]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Thu Oct 01 00:00:00 -0700 2009</read_at>
  <date_added>Wed Nov 18 07:36:20 -0800 2009</date_added>
  <date_updated>Wed Nov 18 07:40:07 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[If you like to play around with desktop publishing software, but you don't know anything about design, this is a great book. It'll show you how to incorporate basic design elements into your projects so they look more professional. The author's writing style is accessible and fun. This is not your t...<a href="http://www.goodreads.com/review/show/78186361">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/78186361]]></url>
</review>
    <review id="43003969">
    <user id="915392">
    <name><![CDATA[Patrick]]></name>
    <location><![CDATA[Apex, NC]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/915392-patrick]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Tue Jan 13 00:00:00 -0800 2009</read_at>
  <date_added>Wed Jan 14 07:24:30 -0800 2009</date_added>
  <date_updated>Wed Jan 14 07:26:33 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This was a quick read (2 hours), which was just what I was looking for.  Some quick tips on layout of rich text documents.  Quick read, at least through the first half of the book, as the bulk of the material is before/after examples.  Probably wouldn't buy it, but definitely worth checking out of t...<a href="http://www.goodreads.com/review/show/43003969">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/43003969]]></url>
</review>
    <review id="59975974">
    <user id="2081235">
    <name><![CDATA[Heather]]></name>
    <location><![CDATA[Topeka, KS]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2081235-heather]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
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        <shelf name="journalism" />
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Tue Jan 01 00:00:00 -0800 2008</read_at>
  <date_added>Tue Jun 16 20:14:24 -0700 2009</date_added>
  <date_updated>Tue Jun 16 20:16:29 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Great book for novice (or non) designers. I loved her acronym: CRAP, which is what your page will look like if you don't use contrast, repetition, alignment and proximity. I created a power point that I use with my students to teach Williams principles.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/59975974]]></url>
</review>
    <review id="24548409">
    <user id="1240833">
    <name><![CDATA[Martha]]></name>
    <location><![CDATA[Somerville, MA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1240833-martha]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
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        <shelf name="design" />
        <shelf name="web-site-usability" />
      </shelves>
  <recommended_for><![CDATA[editors/writers who do design/layout tasks for newsletters, web sites, house ads, etc.]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Wed Jan 01 00:00:00 -0800 2003</read_at>
  <date_added>Sun Jun 15 10:23:19 -0700 2008</date_added>
  <date_updated>Mon Jun 16 08:58:49 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[The cover design is a little blah, but don't let that put you off. This is a great book for any nondesigner who find him or herself required to do graphic-design tasks, whether it's because their job description is expanding into areas that require a bit of design knowledge or they have volunteered ...<a href="http://www.goodreads.com/review/show/24548409">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/24548409]]></url>
</review>
    <review id="76286898">
    <user id="2730806">
    <name><![CDATA[Bethany]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2730806-bethany]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at></read_at>
  <date_added>Sat Oct 31 06:24:00 -0700 2009</date_added>
  <date_updated>Sat Oct 31 06:25:07 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I read this when I was just starting to learn about graphic design. It is a really good book that breaks down the basic &quot;rules&quot; of design. Plus the author's sense of humor makes this extra fun. ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/76286898]]></url>
</review>
    <review id="34162345">
    <user id="81463">
    <name><![CDATA[Shane]]></name>
    <location><![CDATA[Saint Petersburg, FL]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/81463-shane]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Mon Sep 29 18:23:00 -0700 2008</date_added>
  <date_updated>Mon Sep 29 18:24:18 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Picked this up over the weekend at a garage sale and read it before I had a chance to enter it on the site.<br/><br/>This is a great little book. I've got a certificate in web design and I've always considered myself very artistic.  I know when something looks good or it doesn't.  But what I didn'...<a href="http://www.goodreads.com/review/show/34162345">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/34162345]]></url>
</review>
    <review id="75601114">
    <user id="756445">
    <name><![CDATA[Jillian]]></name>
    <location><![CDATA[Long Beach, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/756445-jillian-clemmons]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
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  <recommended_for><![CDATA[A beginning to intermediate guide for non-designers]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Mon Oct 26 00:00:00 -0700 2009</read_at>
  <date_added>Sat Oct 24 12:34:25 -0700 2009</date_added>
  <date_updated>Mon Oct 26 15:21:34 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This was fabulous. I feel like I've had my eyes opened! I was totally clueless before I read this, but now I know what not to do.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/75601114]]></url>
</review>
    <review id="44940035">
    <user id="1482810">
    <name><![CDATA[Scott]]></name>
    <location><![CDATA[Brazil]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1482810-scott]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Mon Jan 01 00:00:00 -0800 1996</read_at>
  <date_added>Sat Jan 31 06:53:59 -0800 2009</date_added>
  <date_updated>Sat Jan 31 06:55:25 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I accidentally bought this little gem. It's inexpensive and quite practical for programmers.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/44940035]]></url>
</review>
    <review id="21099410">
    <user id="41724">
    <name><![CDATA[Tamara]]></name>
    <location><![CDATA[Columbus, OH]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/41724-tamara]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
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  <recommended_for><![CDATA[everyone]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Thu Apr 24 00:00:00 -0700 2008</read_at>
  <date_added>Sun Apr 27 10:32:21 -0700 2008</date_added>
  <date_updated>Sun Apr 27 10:41:20 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[I thought this would be boring, but it was actually amazing! It had very clear examples of the four design rules to follow. It also had really good anecdotes. I would put this on par with &quot;Don't Make Me Think.&quot;<br/><br/>The four rules are: <br/><br/>Contrast <br/>Alignment<br/>Repetition <br/>...<a href="http://www.goodreads.com/review/show/21099410">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/21099410]]></url>
</review>
    <review id="73895922">
    <user id="1157777">
    <name><![CDATA[Dan]]></name>
    <location><![CDATA[Chicago, IL]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1157777-dan]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
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      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sun Mar 01 00:00:00 -0800 2009</read_at>
  <date_added>Thu Oct 08 14:25:54 -0700 2009</date_added>
  <date_updated>Sat Oct 17 19:17:55 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[A short, useful tutorial on desktop publishing.  Explains the principles of proximity, alignment, repetition, and contrast, and provides an introduction to typefaces.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/73895922]]></url>
</review>
    <review id="73647161">
    <user id="705864">
    <name><![CDATA[Missy/Melissa]]></name>
    <location><![CDATA[Bellevue, WA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/705864-missy-melissa]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Thu Oct 29 00:00:00 -0700 2009</read_at>
  <date_added>Tue Oct 06 12:18:30 -0700 2009</date_added>
  <date_updated>Thu Oct 29 00:10:54 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[The best design book, especially for people new to design.  It lays out all the elements and techniques.  Helps explain why you knew something wasn't working but you couldn't figure out why.  Great tips for improving all types of documents, not just graphic works. ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/73647161]]></url>
</review>
    <review id="18759158">
    <user id="415014">
    <name><![CDATA[Laurie]]></name>
    <location><![CDATA[Seattle, WA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/415014-laurie]]></url>
  </user>
      <rating>0</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[PSESD class]]></recommended_by>
  <read_at>Sun Jun 01 00:00:00 -0700 2008</read_at>
  <date_added>Thu Mar 27 09:29:41 -0700 2008</date_added>
  <date_updated>Sun Oct 05 12:52:02 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Contrast<br/>Repetition<br/>Alignment<br/>Proximity<br/><br/>are the important things to learn about from this excellent book. It will help you improve even your basic Word documents, and if you ever create any kind of sign, handout, or newsletter, this easy-to-read book is invaluable. I'm addi...<a href="http://www.goodreads.com/review/show/18759158">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/18759158]]></url>
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    <review id="26859485">
    <user id="1274013">
    <name><![CDATA[Linda]]></name>
    <location><![CDATA[Micanopy, FL]]></location>        
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  <recommended_for><![CDATA[anyone who has to do resumes, business cards, flyers, PowerPoint design]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sun Jan 01 00:00:00 -0800 2006</read_at>
  <date_added>Thu Jul 10 10:02:05 -0700 2008</date_added>
  <date_updated>Thu Jul 10 10:06:46 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[VERY helpful graphic design advice for all sorts of things - useful when doing resumes, business cards,PowerPoint. Her writing is direct and approachable, her visual examples effective, and she has a sense of humor. This was really helpful for me. I'm not a graphic designer. As an artist in clay, so...<a href="http://www.goodreads.com/review/show/26859485">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/26859485]]></url>
</review>
    <review id="44660853">
    <user id="1966215">
    <name><![CDATA[Katie]]></name>
    <location><![CDATA[Black Creek, NC]]></location>        
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  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Thu Apr 02 00:00:00 -0700 2009</read_at>
  <date_added>Wed Jan 28 12:10:12 -0800 2009</date_added>
  <date_updated>Tue Apr 21 10:53:28 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Required reading for an Instructional Graphics class. <br/><br/>One of the most helpful required readings I've ever been forced into buying. I actually read it. More amazingly I've reread several sections. Definately a keeper.<br/><br/>The examples are very helpful. And, I just like the layout o...<a href="http://www.goodreads.com/review/show/44660853">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/44660853]]></url>
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    <review id="1392171">
    <user id="95165">
    <name><![CDATA[Besim]]></name>
    <location><![CDATA[Jordan]]></location>        
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  <recommended_for><![CDATA[Anyone that wants to beautify things in their life]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Wed Dec 01 00:00:00 -0800 2004</read_at>
  <date_added>Wed May 23 13:14:12 -0700 2007</date_added>
  <date_updated>Wed May 23 13:17:25 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[This is the first book that any designer should get and hold on to. This was the book that got me into design. Abdul Wahid Ovaice also mentioned that this was one of the 4 books every web design should have. <br/><br/>For non-designers that just want to make everything they make look decent this i...<a href="http://www.goodreads.com/review/show/1392171">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/1392171]]></url>
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