false 41315 12 When Scat comes up with the idea for the hottest new soda ever, he's sure he'll retire the next rich, savvy marketing success story. But in the treacherous waters of corporate America there are no sure things--and suddenly Scat has to save not only his idea but his yet-to-be-realized career. With the help of the scarily beautiful and brainy 6, he sets out on a mission to reclaim the fame and fortune that, time and again, eludes him.<br><br>This brilliantly scathing debut is a hilarious send-up of celebrity, sexual politics, corporate America, and the fleeting status that comes with getting to the table first--before the other guy has you for lunch.<br><br>"Seductively hip . . . Wickedly funny." --<i>USA Today</i><br><br>"Scathingly funny." --<i>Fort Worth Star Telegram</i> 1704131 1999 Syrup total:732|5:212|4:297|3:171|2:44|1:8| 732 2857 989 88 5 0 false false Sat May 27 00:00:00 -0700 2006 Wed Nov 26 07:17:48 -0800 2008 Wed Nov 26 07:18:26 -0800 2008 more...]]> 4 0 false false Mon Oct 01 00:00:00 -0700 2007 Wed Dec 26 06:43:53 -0800 2007 Wed Dec 26 07:02:18 -0800 2007 more...]]> 5 0 false false Sat Jan 01 00:00:00 -0800 2000 Sun Nov 16 13:45:15 -0800 2008 Mon Feb 16 20:15:02 -0800 2009 more...]]> 0 0 false false Fri Jul 24 00:00:00 -0700 2009 Sun Jul 26 06:29:51 -0700 2009 Sun Jul 26 06:36:17 -0700 2009 5 0 false false Fri Feb 20 00:00:00 -0800 2009 Sun Aug 02 02:40:28 -0700 2009 Sun Aug 02 02:42:59 -0700 2009 3 0 false false Wed Oct 01 00:00:00 -0700 2008 Fri Oct 31 14:53:03 -0700 2008 Fri Oct 31 15:52:19 -0700 2008
I found the beginning of the book LOL hilarious, but then the laughter gav...more...]]> 4 0 false false Thu Jul 02 00:00:00 -0700 2009 Sat Jun 13 14:08:11 -0700 2009 Wed Jul 15 08:53:35 -0700 2009 1 more...]]> 5 0 false false Mon Sep 14 00:00:00 -0700 2009 Tue Sep 15 19:31:30 -0700 2009 Tue Sep 15 19:35:30 -0700 2009 There's no way that some exec at Coke didn't read this before they launched Coca-Cola BlāK.
I almost want to go read more about marketing but I think I'd rather just enjoy drinking my cokes, thanks.]]> 4 0 false false Tue Apr 01 13:42:19 -0700 2008 Tue Apr 01 13:43:57 -0700 2008 more...]]> 2 0 false false Mon Dec 01 00:00:00 -0800 2008 Tue Dec 09 22:45:38 -0800 2008 Tue Dec 09 22:45:38 -0800 2008 4 0 false false Sun Aug 10 00:00:00 -0700 2008 Tue Jan 27 19:45:37 -0800 2009 Tue Jan 27 19:50:17 -0800 2009 3 0 false false Sun Jun 28 00:00:00 -0700 2009 Sun Jun 28 09:18:09 -0700 2009 Fri Jul 03 02:25:42 -0700 2009 4 0 false false Wed Jan 01 00:00:00 -0800 2003 Mon Dec 10 17:22:53 -0800 2007 Mon Dec 10 17:23:14 -0800 2007 more...]]> 5 0 false false Sun Oct 01 00:00:00 -0700 2006 Wed Aug 13 08:50:15 -0700 2008 Wed Aug 13 08:50:15 -0700 2008
Narrated by: Scott Brick

I work in a marketing department that is currently going through a branding initiative and this book was something I could relate to...just not on the scale of the book. I found this b...more...]]> 3 0 false false Tue Nov 01 00:00:00 -0800 2005 Mon Oct 19 16:18:34 -0700 2009 Mon Oct 19 16:20:48 -0700 2009 4 0 false false Wed Apr 29 08:51:08 -0700 2009 Wed Apr 29 08:51:51 -0700 2009 2 0 false false Wed Mar 04 21:24:26 -0800 2009 Wed Mar 04 21:25:05 -0800 2009 5 0 false false Thu Nov 01 00:00:00 -0700 2007 Thu Dec 18 09:27:13 -0800 2008 Thu Dec 18 09:28:10 -0800 2008 4 0 false false Wed May 27 00:00:00 -0700 2009 Wed May 27 07:06:23 -0700 2009 Wed May 27 07:07:03 -0700 2009 4 0 false false Sat Jan 17 13:45:33 -0800 2009 Sat Jan 17 13:46:22 -0800 2009