book data
663 ratings,
3.89
average rating, 78 reviews
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published
July 1st 2000
(first published 1999)
by New York : Penguin Books
binding
Paperback, 304 pages
url
isbn
0140291873
(isbn13: 9780140291872)
description
When Scat comes up with the idea for the hottest new soda ever, he's sure he'll retire the next rich, savvy marketing success story. But in the treach...more
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other reviews (showing 1-20 of 876)
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avg 3.89
editions: all | this edition
editions: all | this edition
Read in May, 2006
Syrup is another extremely quick read and a fabulous first book by Maxx Barry. He reverted to using “Max” as his first name for this other two books: Jennifer Government and Company. This book covers the story of Scat, a marketing graduate living in LA who believes in finding a million dollar idea, and 6, the woman of his dreams, and at times, nightmares. The novel propels you through the advertising and marketing hallways of Coca-Cola LA, Hollywood movies, and young people looking to make i...more
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Read in October, 2007
recommends it for:
Anyone looking for a corporate satire
This is a short first person satire about breaking into Marketing and love after college. The story follows Scat as he makes and loses a fortune in the soft drink industry, while learning life lessons: such as, your best friend is a traitor, the woman you love really loves you but is terrified of her feelings, and you can only be a golden child once but regret mistakes forever. The book is fast paced, funny, and provides a reasonable look into the world of marketing (I work full time in a mark...more
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Read in January, 2000
Syrup was the first book that ever that made me laugh out loud. Even though I read it in high school, it's a frequent read of mine whenever I need a quick smile. It's delightfully cynical, though I don't know if I were reading it for the first time in my mid-twenties I would have been equally as excited about it. I'm not a good judge of things that stand the test of time. Chances are, if I liked it when I was younger, I'll still like it now. Except Can't Hardly Wait. God, I hate that movie.
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Read in October, 2008
recommends it for:
Anyone with a sense of humour
I was first introduced to Max Barry by the book "Company". I fully enjoyed that one, and I fully enjoyed this one. He is a very clever author and I would love to know where he gets some of his ideas from!
I found the beginning of the book LOL hilarious, but then the laughter gave way to pure adrenaline as it madly races through the book and comes to a climax right at the end. I'm generally not a fast reader, but I swallowed this up in just a few days. I had a couple long nig...more
I found the beginning of the book LOL hilarious, but then the laughter gave way to pure adrenaline as it madly races through the book and comes to a climax right at the end. I'm generally not a fast reader, but I swallowed this up in just a few days. I had a couple long nig...more
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Syrup by Maxx Barry is as good as an icy cold Coca Cola on a sweltering hot summer day. In other words, Syrup is satisfying! It’s a fun romp that takes well deserved swipes at marketing, Hollywood, ambition and corporate ethics. Amid the social commentary is a romantic plot that, while a bit one-dimensional, is … well … fun. It’s not the romantic swoon you’ll get from Audrey Niffenegger’s Time Traveler’s Wife, but more like … Sawyer and Kate’s relationship on Lost. Yes, it’s ...more
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Read in December, 2008
Quick read. Story mostly about people making the same mistake over and over. If you're have a shallow or bleak look about corporate America, you may like this more than I did.
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Read in August, 2008
Deceit, dishonor, lack of loyalty, integrity, and respect, sometimes the easiest part of advertisement is the idea. I laughed several times reading this book.
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Read in June, 2009
Predictable all the way through as it portrays the path to corporate success in the Generation X like crazed world of LA (lala) marketing. However despite this predictability it's strangely enjoyable.
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Read in January, 2003
Barry's first novel also satirizes marketing run amok (in fact, he added an extra X to his first name because he thought it would be a funny jab at "eXtreme" marketing, but apparently no one really got the joke). The hero comes up with the concept for a new cola, to be sold in a jet black can and called FUKK. This begins a series of deals, double-crosses, and cutting-edge marketing. More fun than Jennifer Government, in part because the lead character, Scat, seems more real. Fewer guns...more
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Read in October, 2006
his is based upon the audio download from [http://www.Audible.com]
Narrated by: Scott Brick
I work in a marketing department that is currently going through a branding initiative and this book was something I could relate to...just not on the scale of the book. I found this book so, so funny! The story was a little quirky initially with the odd character names but it came together nicely and always had me wondering with each twist what was going to happen next.
...more
Narrated by: Scott Brick
I work in a marketing department that is currently going through a branding initiative and this book was something I could relate to...just not on the scale of the book. I found this book so, so funny! The story was a little quirky initially with the odd character names but it came together nicely and always had me wondering with each twist what was going to happen next.
...more
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I got really really into this book. Its characters were interesting and the plot kept on moving. Very enjoyable.
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Cute idea drawn out over an inordinate number of pages with no real redeeming characters.
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Read in November, 2007
I read this after I read "Company". Really funny - again- for anyone in corporate America.
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Read in May, 2009
I'm a big fan of Max Barry, and I really enjoyed his first novel. Funny, short, and a great read.
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A funny and hip book about 2 marketers trying to get their first big break.
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Read in October, 2008
Rereading for sake of the book club, want to see if I will love it as much now as I did when I was just beginning my adult life back in college.
Picked it up at a book fair, and loved it all the way through. Has all the qualities of a good read for a twenty something struggling to make their mark. Success, failure, love, hate and cynicism. I was lucky enough to be gifted another of his books, Jennifer Government, which I equally enjoyed.
Picked it up at a book fair, and loved it all the way through. Has all the qualities of a good read for a twenty something struggling to make their mark. Success, failure, love, hate and cynicism. I was lucky enough to be gifted another of his books, Jennifer Government, which I equally enjoyed.
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recommended to Novi by:
Opi
recommends it for: anyone who's looking for light reading with good story.
recommends it for: anyone who's looking for light reading with good story.
I don't really remember details about this book, but what I can remember is that it's a very entertaining book.
If you are interested in marketing, you'll probably enjoy this book. It talks about this smart, energetic and aggressive marketing to sell the soda, FUKK.
Like the name choice for the soda and the characters (Scat and 6 to name a few), the book is witty, edgy and has its own attitude. This is the first book that I've read that is so fast paced that I couldn't wai...more
If you are interested in marketing, you'll probably enjoy this book. It talks about this smart, energetic and aggressive marketing to sell the soda, FUKK.
Like the name choice for the soda and the characters (Scat and 6 to name a few), the book is witty, edgy and has its own attitude. This is the first book that I've read that is so fast paced that I couldn't wai...more
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This is officially the book that infected me with the reading buzz. It's pop, catchy and witty. And the people i told to read it also nodded with approval.
I'm not good at re-telling stories, but indulge me on it as i have signed up for this:
it's a tale of how fierce the marketing industry is. With a hot product in hand, who can best advertise and sell that product? Lots of funny quips, witty remarks, insights of the marketing jungle. Never loses its momentum... a comic w...more
I'm not good at re-telling stories, but indulge me on it as i have signed up for this:
it's a tale of how fierce the marketing industry is. With a hot product in hand, who can best advertise and sell that product? Lots of funny quips, witty remarks, insights of the marketing jungle. Never loses its momentum... a comic w...more
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Read in March, 2008
recommended to Meredith by:
Samrecommends it for: people interested in marketing; anyone looking for a light read
As an advertising major, I really enjoyed all of the marketing references in this book, although I do hope that maybe the world isn't quite so harsh.
This was a good book, but not great. It kept you going, but not something you're going to write home about.
The characters were interesting, but not captivating. I found I had no one to really root for, just someone to root against.
I had bigger expectations for this book, but it was still a good read.
This was a good book, but not great. It kept you going, but not something you're going to write home about.
The characters were interesting, but not captivating. I found I had no one to really root for, just someone to root against.
I had bigger expectations for this book, but it was still a good read.
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