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The Mouse Machine: Disney and Technology

3.54  ·  Rating Details ·  13 Ratings  ·  3 Reviews
By exploring the technological context for Disney creations throughout its history, this title illuminates Disney's extraordinary growth into one of the largest and most influential media and entertainment companies in the world.
Paperback, 232 pages
Published June 9th 2008 by University of Illinois Press (first published June 1st 2008)
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(showing 1-34)
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Tracey
Nov 11, 2008 Tracey rated it liked it
Shelves: libraryread, disney
Amazon recommended listing. ILL - checked out 7 Oct; started 10 Oct; finished 31 Oct

A bit on the dry side - reads more like a textbook than anything else. An intriguing look at how the Walt Disney Company is often on the forefront of new technology, as well as how their adoption of a given technology helped shape it, and to what ends that technology is used within the company.

I may pick up a used copy of this someday, as I think it would be a useful reference for the podcast.
Hrvoje
Dec 28, 2014 Hrvoje rated it liked it
Had the biggest expectation when it came to Disney and industry, however, my expectations were not met. Don't get me wrong, there is a lot to learn from this book, but some parts are missing, particularly the technology in the first third of the book. I would still recommend it.
Lori Grant
A should-read company profile for knowledge workers, managers, directors, C-levels, and entrepreneurs.
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