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<book id="4122">
  <title><![CDATA[Built to Last: Successful Habits of Visionary Companies]]></title>
  <isbn><![CDATA[0060566108]]></isbn>
  <isbn13><![CDATA[9780060566104]]></isbn13>
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  <best_book_id type="integer">4122</best_book_id>
  <books_count type="integer">16</books_count>
  <default_description>This analysis of what makes great companies great has been hailed everywhere as an instant classic and one of the best business titles since &lt;I&gt;In Search of Excellence&lt;/I&gt;. The authors, James C. Collins and Jerry I. Porras, spent six years in research, and they freely admit that their own preconceptions about business success were devastated by their actual findings--along with the preconceptions of virtually everyone else.&lt;p&gt;  &lt;I&gt;Built to Last&lt;/I&gt; identifies 18 &quot;visionary&quot; companies and sets out to determine what's special about them. To get on the list, a company had to be world famous, have a stellar brand image, and be at least 50 years old. We're talking about companies that even a layperson knows to be, well, different: the Disneys, the Wal-Marts, the Mercks. &lt;p&gt;  Whatever the key to the success of these companies, the key to the success of this book is that the authors don't waste time comparing them to business failures. Instead, they use a control group of &quot;successful-but-second-rank&quot; companies to highlight what's special about their 18 &quot;visionary&quot; picks. Thus Disney is compared to Columbia Pictures, Ford to GM, Hewlett Packard to Texas Instruments, and so on.&lt;p&gt;  The core myth, according to the authors, is that visionary companies must start with a great product and be pushed into the future by charismatic leaders. There are examples of that pattern, they admit: Johnson &amp; Johnson, for one. But there are also just too many counterexamples--in fact, the majority of the &quot;visionary&quot; companies, including giants like 3M, Sony, and TI, don't fit the model. They were characterized by total lack of an initial business plan or key idea and by remarkably self-effacing leaders. Collins and Porras are much more impressed with something else they shared: an almost cult-like devotion to a &quot;core ideology&quot; or identity, and active indoctrination of employees into &quot;ideologically commitment&quot; to the company. &lt;p&gt;  The comparison with the business &quot;B&quot;-team does tend to raise a significant methodological problem: which companies are to be counted as &quot;visionary&quot; in the first place? There's an air of circularity here, as if you achieve &quot;visionary&quot; status by ... achieving visionary status. So many roads lead to Rome that the book is less practical than it might appear. But that's exactly the point of an eloquent chapter on 3M. This wildly successful company had no master plan, little structure, and no prima donnas. Instead it had an atmosphere in which bright people were both keen to see the company succeed and unafraid to &quot;try a lot of stuff and keep what works.&quot; &lt;I&gt;--Richard Farr&lt;/I&gt; </default_description>
  <id type="integer">147916</id>
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  <original_publication_day type="integer" nil="true"></original_publication_day>
  <original_publication_month type="integer" nil="true"></original_publication_month>
  <original_publication_year type="integer">1994</original_publication_year>
  <original_title>Built to Last: Successful Habits of Visionary Companies</original_title>
  <rating_dist>total:777|5:193|4:338|3:187|2:49|1:10|</rating_dist>
  <ratings_count type="integer">777</ratings_count>
  <ratings_sum type="integer">2986</ratings_sum>
  <reviews_count type="integer">1255</reviews_count>
  <text_reviews_count type="integer">67</text_reviews_count>
</work>

  <average_rating><![CDATA[3.84]]></average_rating>
  <ratings_count><![CDATA[595]]></ratings_count>
  <text_reviews_count><![CDATA[48]]></text_reviews_count>
  <url><![CDATA[http://www.goodreads.com/book/show/4122.Built_to_Last_Successful_Habits_of_Visionary_Companies]]></url>
  <authors>
        <author id="2834">
      <name><![CDATA[Jerry I. Porras]]></name>
      <role><![CDATA[]]></role>
      <url><![CDATA[http://www.goodreads.com/author/show/2834.Jerry_I_Porras]]></url>
      <average_rating><![CDATA[3.84]]></average_rating>
      <ratings_count><![CDATA[775]]></ratings_count>
      <text_reviews_count><![CDATA[66]]></text_reviews_count>
    </author>
        <author id="2826">
      <name><![CDATA[Jim Collins]]></name>
      <role><![CDATA[]]></role>
      <url><![CDATA[http://www.goodreads.com/author/show/2826.Jim_Collins]]></url>
      <average_rating><![CDATA[3.87]]></average_rating>
      <ratings_count><![CDATA[5292]]></ratings_count>
      <text_reviews_count><![CDATA[912]]></text_reviews_count>
    </author>
      </authors>
    <reviews start="1" end="20" total="1255">
    <review id="11845102">
    <user id="549570">
    <name><![CDATA[Tim]]></name>
    <location><![CDATA[Sebastopol, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/549570-tim]]></url>
  </user>
      <rating>5</rating>
  <votes>1</votes>
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  <spoiler_flag>false</spoiler_flag>
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        <shelf name="business" />
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat Jan 01 00:00:00 -0800 2000</read_at>
  <date_added>Sun Jan 06 21:05:05 -0800 2008</date_added>
  <date_updated>Sun Jan 06 21:06:27 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[This is one of the few business books I read cover to cover.  I found its idea of what makes companies great to be an inspiring one.  It led me to formulate my own &quot;Big Hairy Audacious Goal,&quot; which I've tried to use to guide my company ever since:  Changing the world by spreading the knowl...<a href="http://www.goodreads.com/review/show/11845102">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/11845102]]></url>
</review>
    <review id="54704364">
    <user id="2279214">
    <name><![CDATA[Anandkhisti]]></name>
    <location><![CDATA[Bombay, 16, India]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2279214-anandkhisti]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Mon Jun 22 09:47:52 -0700 2009</read_at>
  <date_added>Sat May 02 11:45:53 -0700 2009</date_added>
  <date_updated>Mon Jun 22 09:47:52 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[The biggest problem facing organizations today is not from a dearth of new management ideas (we’re inundated with them), but primarily from a lack understanding the basic fundamentals and, most problematic, a failure to consistently apply those fundamentals. Contrary to popular wisdom, the proper ...<a href="http://www.goodreads.com/review/show/54704364">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/54704364]]></url>
</review>
    <review id="43051979">
    <user id="1797445">
    <name><![CDATA[The Knowledge Guy]]></name>
    <location><![CDATA[Princeton, NJ]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1797445-the-knowledge-guy]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="read-nonfiction" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Fri Apr 18 00:00:00 -0700 2008</read_at>
  <date_added>Wed Jan 14 14:52:00 -0800 2009</date_added>
  <date_updated>Sun Jun 21 19:27:27 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Is there a formula to becoming a corporate performance juggernaut? <strong><em><a rel="nofollow" target="_blank" href="http://www.amazon.com/Built-Last-Successful-Visionary-Companies/dp/0887307396">Built to Last</a></em></strong>, the management classic written by <a rel="nofollow" target="_blank" href="http://en.wikipedia.org/wiki/James_C._Collins">Jim Collins</a> and <a rel="nofollow" target="_blank" href="http://en.wikipedia.org/wiki/Jerry_I._Porras">Jerry Porras</a> in 1994, takes a crack at answering just that question. The book is a summary of authors’ and their Stanford Graduate School of Business team's six year ...<a href="http://www.goodreads.com/review/show/43051979">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/43051979]]></url>
</review>
    <review id="16403088">
    <user id="815646">
    <name><![CDATA[Stephanie]]></name>
    <location><![CDATA[Austin, TX]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/815646-stephanie]]></url>
  </user>
      <rating>3</rating>
  <votes>1</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Mon Apr 28 00:00:00 -0700 2008</read_at>
  <date_added>Tue Feb 26 07:18:13 -0800 2008</date_added>
  <date_updated>Tue Apr 29 08:59:41 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[I'm reading this book for a company book club. My company views this work as guide for building and maintaining the company...making sure that it's 'built to last'. Reading Built to Last is also part of my indoctrination into the company culture, which I am told I am a good 'fit' for. It only follow...<a href="http://www.goodreads.com/review/show/16403088">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/16403088]]></url>
</review>
    <review id="5266434">
    <user id="86323">
    <name><![CDATA[Tasha]]></name>
    <location><![CDATA[Brighton, MA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/86323-tasha]]></url>
  </user>
      <rating>3</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[anyone in a position of leadership]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat Sep 01 00:00:00 -0700 2007</read_at>
  <date_added>Tue Aug 28 20:58:19 -0700 2007</date_added>
  <date_updated>Sun Sep 30 22:01:41 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[<a href="http://www.goodreads.com/search/search?q= Built to Last" title=" Built to Last"> Built to Last</a> is about the qualities &quot;visionary companies&quot; possess.  It compares exemplary companies that have withstood the test of time with their less successful, less resilient counterparts.  From reading this book, I learned a lot about what it takes to build and maintain a &quot;vis...<a href="http://www.goodreads.com/review/show/5266434">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/5266434]]></url>
</review>
    <review id="2571035">
    <user id="163718">
    <name><![CDATA[Shyamashree]]></name>
    <location><![CDATA[400088, India]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/163718-shyamashree-rudra]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Sat Jun 30 13:19:13 -0700 2007</date_added>
  <date_updated>Sat Jun 30 13:19:40 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[A classic...<br/>This is a groundbreaking book that tells us how to build landmark companies that stand the test of time. The subject of Collins' and Porras' study was 'What makes the truly exceptional companies different from the other companies?' By answering such questions, Collins and Porras go...<a href="http://www.goodreads.com/review/show/2571035">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/2571035]]></url>
</review>
    <review id="62396363">
    <user id="2451399">
    <name><![CDATA[Mike]]></name>
    <location><![CDATA[Los Angeles, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2451399-mike-haz]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Mon Jun 01 00:00:00 -0700 2009</read_at>
  <date_added>Mon Jul 06 16:36:45 -0700 2009</date_added>
  <date_updated>Wed Jul 08 14:48:15 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Interesting book with insightful case studies displaying what separates a truly 'visionary company' from middle of the pack comparisons. Collins and Porras do a good job of keeping in view most sides of their hypothesis while presenting practical applications of their findings. The book is very ligh...<a href="http://www.goodreads.com/review/show/62396363">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/62396363]]></url>
</review>
    <review id="47960558">
    <user id="1969314">
    <name><![CDATA[Mark]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1969314-mark-terry]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[students of leadership]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Thu Mar 05 00:00:00 -0800 2009</read_at>
  <date_added>Sun Mar 01 20:41:05 -0800 2009</date_added>
  <date_updated>Fri Mar 06 18:58:43 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Collins explains a comprehensive explanation of a study of &quot;visionary&quot; companies.  These companies were compared to a control group of similar companies that have not performed nearly as well.  Common factors are presented, along with concrete recommendations.  Collins points out the impor...<a href="http://www.goodreads.com/review/show/47960558">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/47960558]]></url>
</review>
    <review id="37801130">
    <user id="1353076">
    <name><![CDATA[Mike]]></name>
    <location><![CDATA[Orem, UT]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1353076-mike]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Wed Sep 02 00:00:00 -0700 2009</read_at>
  <date_added>Sat Nov 15 11:16:58 -0800 2008</date_added>
  <date_updated>Wed Sep 02 20:01:28 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Provides some interesting insights on what successful companies might do. However, I felt that their points were weakened in that they described each of the ideas as not necessary or sufficient to have a visionary company. They also didn't consider the alternative - that companies had implemented th...<a href="http://www.goodreads.com/review/show/37801130">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/37801130]]></url>
</review>
    <review id="37115343">
    <user id="1596069">
    <name><![CDATA[Allison]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1596069-allison]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Wed Feb 18 00:00:00 -0800 2009</read_at>
  <date_added>Fri Nov 07 09:14:44 -0800 2008</date_added>
  <date_updated>Wed Feb 18 10:29:35 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Great book.  The focus of the book was 'building visionary companies'.  I'm personally not in the market for this challenge, but it gave me great insight and appreciation for what the company I work for is doing and standing for - which is exactly what I wanted to get out of it.  The concepts presen...<a href="http://www.goodreads.com/review/show/37115343">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/37115343]]></url>
</review>
    <review id="75579161">
    <user id="151673">
    <name><![CDATA[Thomas]]></name>
    <location><![CDATA[Burnsville, MN]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/151673-thomas]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Thu Oct 01 00:00:00 -0700 2009</read_at>
  <date_added>Sat Oct 24 07:45:51 -0700 2009</date_added>
  <date_updated>Sat Oct 24 07:48:11 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I recently reread this classic by listening to it on audio CD and benefitted as much from this read as the first time in print.  Timeless observations for those who lead organizations.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/75579161]]></url>
</review>
    <review id="48504156">
    <user id="1966603">
    <name><![CDATA[Catherine]]></name>
    <location><![CDATA[Fort Collins, CO]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1966603-catherine]]></url>
  </user>
      <rating>0</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="to-read" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Mon Jan 01 00:00:00 -0800 2001</read_at>
  <date_added>Sat Mar 07 08:33:58 -0800 2009</date_added>
  <date_updated>Sat Mar 07 08:38:54 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I read this book in 2001, but now it's time to read it again in light of the current economic recession.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/48504156]]></url>
</review>
    <review id="53285411">
    <user id="1349063">
    <name><![CDATA[Christian]]></name>
    <location><![CDATA[Lehi, UT]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1349063-christian]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Mon Jan 01 00:00:00 -0800 2007</read_at>
  <date_added>Sun Apr 19 18:57:33 -0700 2009</date_added>
  <date_updated>Sun Apr 19 18:59:08 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[It was fun to hear about the companies that have really excelled over the last decade.  Easy read.<br/>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/53285411]]></url>
</review>
    <review id="4569739">
    <user id="235625">
    <name><![CDATA[Nishesh]]></name>
    <location><![CDATA[400072, India]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/235625-nishesh-gupta]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[Business graduates and consultants]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Thu Jan 01 00:00:00 -0800 1998</read_at>
  <date_added>Tue Aug 14 21:41:42 -0700 2007</date_added>
  <date_updated>Tue Aug 14 22:38:27 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[Thoroughly researched and analysed, this book is a book of hope. It gives hope to an entrepreneur that he does not need only oodles of money to make a corporation long lasting, it gives hope to an average manager that he can also attempt to adhere to some basic principles and guide his corporation t...<a href="http://www.goodreads.com/review/show/4569739">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/4569739]]></url>
</review>
    <review id="39343749">
    <user id="388261">
    <name><![CDATA[Boku]]></name>
    <location><![CDATA[Emeryville, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/388261-boku-kodama]]></url>
  </user>
      <rating>3</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Thu Jun 01 00:00:00 -0700 2006</read_at>
  <date_added>Thu Dec 04 21:14:48 -0800 2008</date_added>
  <date_updated>Thu Dec 04 21:15:26 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[200 people who define success throughout the world and it's not about the money. ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/39343749]]></url>
</review>
    <review id="14472760">
    <user id="322698">
    <name><![CDATA[Edbato]]></name>
    <location><![CDATA[San Ramon, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/322698-edbato]]></url>
  </user>
      <rating>3</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Mon Feb 04 00:00:00 -0800 2008</read_at>
  <date_added>Sun Feb 03 16:33:24 -0800 2008</date_added>
  <date_updated>Mon Feb 04 17:19:46 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[I love organizational management books, especially of the enlightened kind that has been coming out lately that stresses quality, customer service, employee participation and empowerment, and a higher sense of mission than just profit-making.<br/><br/>Here's one such book, &quot;built to last&quot;...<a href="http://www.goodreads.com/review/show/14472760">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/14472760]]></url>
</review>
    <review id="30646171">
    <user id="1429226">
    <name><![CDATA[Jack]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1429226-jack]]></url>
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      <rating>4</rating>
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  <date_added>Wed Aug 20 07:22:11 -0700 2008</date_added>
  <date_updated>Wed Aug 20 07:27:22 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[One my favorite business books. <br/><br/>Some things I learned:<br/><br/>1. There are 2 type of companies. Time tellers and Clock builders. Time tellers look only at the present time, and Clock builders build a system that will tell the time for generations.<br/><br/>2. Companies with hot-sho...<a href="http://www.goodreads.com/review/show/30646171">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/30646171]]></url>
</review>
    <review id="26105492">
    <user id="1288712">
    <name><![CDATA[Amy]]></name>
    <location><![CDATA[Madison, WI]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1288712-amy-jennings]]></url>
  </user>
      <rating>5</rating>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at>Thu May 01 00:00:00 -0700 2008</read_at>
  <date_added>Wed Jul 02 07:22:13 -0700 2008</date_added>
  <date_updated>Wed Jul 02 07:31:16 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[This book surprised me. It's a little repetitive with its message, but the message is nonetheless a good one: if you do what you love and what you find meaningful, you will be successful. The author gives several examples of people who failed, and then turned around and built themselves an empire. H...<a href="http://www.goodreads.com/review/show/26105492">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/26105492]]></url>
</review>
    <review id="19727200">
    <user id="388261">
    <name><![CDATA[Boku]]></name>
    <location><![CDATA[Emeryville, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/388261-boku-kodama]]></url>
  </user>
      <rating>3</rating>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at>Sun Jul 01 00:00:00 -0700 2007</read_at>
  <date_added>Tue Apr 08 11:02:24 -0700 2008</date_added>
  <date_updated>Tue Apr 08 11:07:56 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Success Built to Last is one of those big studies that attempts to understand how successful people become that way. Although it is an enlightening book based on the study and interview of about 200 worldwide leaders in various catagories, I found myself asking, &quot;What are the specific steps for...<a href="http://www.goodreads.com/review/show/19727200">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/19727200]]></url>
</review>
    <review id="72728245">
    <user id="1672407">
    <name><![CDATA[William]]></name>
    <location><![CDATA[Tallahassee, FL]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1672407-william]]></url>
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      <rating>2</rating>
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  <read_at>Sat Aug 01 00:00:00 -0700 2009</read_at>
  <date_added>Sun Sep 27 21:15:20 -0700 2009</date_added>
  <date_updated>Sun Sep 27 21:16:12 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Good information, but it felt like common knowledge.  It didn't excite me.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/72728245]]></url>
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