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High Concept: Movies and Marketing in Hollywood (Texas Film and Media Studies)
by Justin Wyatt
This pioneering study explores the development and dominance of the high concept movie within commercial Hollywood filmmaking since the late 1970s.
Paperback, 249 pages
Published January 1st 1994 by University of Texas Press
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Somewhat dated yet insightful survey of "high concept's" heyday from 1983-1986, with numerous examples pointing to "the look of [its] images, [its] marketing hooks, and [its] reduced narratives." Chapter 5 is a great rundown on Market Research in under 40 pages, touching on both Future Films and Joseph Farrell's 'Mannequin.'
Good summary of what high concept is, and how it came to be so important in films in the late 70s/early 90s. Worth looking at if you want a better understanding of the connection between films and marketing, and of the context in which many films were created during this time period.