IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the P...
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reviews
Nov 30, 2009
Wage
rated it: 
Mungkin kita belum sering mendengar IDEO, tidak seterkenal Microsoft atau Google. Padahal firma desain yang didirikan 37 tahun yang lalu di Palo Alto California ini sudah banyak terlibat dalam proses desain produk yang mungkin produknya sudah kita kenal bahkan pernah kita pakai. Sebut saja mouse pertama untuk komputer Apple Lisa dan Macintosh, digital organizer Palm V, Handspring, phone cell cerdas Treo, Monitor Sync Master SAMSUNG, alat pacu jantung, inkubator tempat penyimpanan ginjal, kamera
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May 18, 2011
Garland
rated it: 
The Art of Innovation tells the story of IDEO brainstorm, design and launch cycles that have led to some of the most creative innovations in the world. Sounds interesting, right? It's not. Of the 15 chapters, I found 2 or 3 of them interesting and insightful. There were two problems that I found. First, the book was written almost a decade ago, so the innovative products about which they tell stories are now dinosaurs. This, of course, cannot be helped unless they update the book each year. But
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Nov 28, 2008
Alissa
rated it: 
I loved this book. I was totally inspired while reading it.
Includes information on brainstorming, teams and prototyping. Totally cool book with practical easy to implement ideas. Also, it turned my thinking on teams around as the author devotes time to discussing their “hot teams” approach and how the myth of the lone inventor is a just that a myth. I didn’t realize Edison had a team of people who worked with him, but he did and they all collaborated to come up with some of his paten More...
Includes information on brainstorming, teams and prototyping. Totally cool book with practical easy to implement ideas. Also, it turned my thinking on teams around as the author devotes time to discussing their “hot teams” approach and how the myth of the lone inventor is a just that a myth. I didn’t realize Edison had a team of people who worked with him, but he did and they all collaborated to come up with some of his paten More...
Nov 16, 2008
Jill
rated it: 
The Art of Innovation got a mention in Jeffrey Pfeffer's "What Were They Thinking", and I was intrigued by the story of a design consultancy that was behind such eclectic and diverse projects such as the Apple mouse, Oral B's Squish Grip brushes, the Palm V and Amtrak's Acela service. The book opens promisingly enough with an anecdote about the Deep Dive - ABC's Nightline challenge to IDEO to redesign a shopping cart in 5 days. The book flags somewhat in the middle - there are still pl
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May 02, 2007
Duc
rated it:
Earlier I happen upon 'Ten Faces of Innovation' on Levenger's website. My local library didn't have this particular book yet. So I decided to check out it's predecessor: 'The Art of Innovation'. This book open my eyes to things, my work place, my everyday experience and interactions with products. I read this yesterday and Saturday and couldn't put it down. I took lots of notes on my CircaToma notebook of course and began making lists of things that bug me. IDEO call it a 'Bug List'. I called my
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Feb 03, 2009
Sue
rated it:
Taking a class at CBC and this book is required reading. I've read lots of it before as my boss believes in this process of innovation and wants to use it at our company. This type of innovation is so familiar to IDEO that it's easy for them and they have lots of fun doing it -- they are a VERY successful company. The thing we need to remember in the real world is the process -- understand the market; the power of observation and getting feedback; brainstorming to visualize a concept; develop
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Apr 28, 2008
Brian
rated it:
Wow! A must read.
Even if you don't like business books, this is another book that you will enjoy. The examples of IDEO projects make this a VERY fun read. These are the guys who brought to you thinks like easy to grip tooth brush handles and ... and ... well a good portion of the items you love in your household.
This book will inspire you to jump out of your old rut and begin pushing yourself beyond what you thought capable. Only if we could all implement these c More...
Even if you don't like business books, this is another book that you will enjoy. The examples of IDEO projects make this a VERY fun read. These are the guys who brought to you thinks like easy to grip tooth brush handles and ... and ... well a good portion of the items you love in your household.
This book will inspire you to jump out of your old rut and begin pushing yourself beyond what you thought capable. Only if we could all implement these c More...
Aug 03, 2011
Not exactly the big secrets of all time - maybe because some of these ideas and principles have been introduced into the regular working world. Or at least at some of the agencies I´ve worked with - some of this is happening. To keep it moving and alive - that´s I think the biggest challenge.
Sep 17, 2009
Louise
rated it:
An interesting run-down of Ideo's thoughts on how to spur creativity and innovation. Can be applied to business models and services as well as products, but ultimately many will find these hard to implement, and the book doesn't offer much assistance with that.
Feb 04, 2012
Larashi
rated it:
It is too thick and inrelevant in time i read it.
Hahaha, but still fine to dig the idea and innovation tips from daily kife
How to create creative group, select the leader and continue improving all members performance
Worth reading a bit
Hahaha, but still fine to dig the idea and innovation tips from daily kife
How to create creative group, select the leader and continue improving all members performance
Worth reading a bit
Jan 03, 2012
Alex
rated it:
Written in approx 2001...interesting to see how their 10 year predictions have played out since then. Envious of the IDEO focus on high quality workplace. Funny to read about so many plasticy, colored electronic gadgets...a very late-90s feeling.
Jan 13, 2009
Jonathan
rated it:
Possibly my favorite non-fiction book ever, which is no small feat. The thoughts IDEO's founders put down here is so inspiring I don't know where to begin. Anyone who has - or will eventually have - a job should read this book.
Aug 11, 2011
Sarah
rated it:
A fascinating look at the process of innovation. Creativity has always been a favorite subject of mine and this book breaks it apart and examines it in a compelling and memorable way.
Aug 04, 2009
Michael
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In general, this book is good at getting you to try and think about different ways to approach design and product development, but it got a little tiresome hearing how amazing IDEO is.
Feb 16, 2009
It is inspiring to read about a company that dares to be truely innovatiove and follow the methods you learn in school, but very seldom are practised in real life.
Jul 28, 2011
Michael
rated it:
This book gives a general overview not a lot of specifics. Kelley does a good job demonstrating how stumbling blocks to innovation can be overcome.
Feb 04, 2009
Jeremy
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Fantastic!!! This book is a real winner in how to innovate the marketplace. I found the shopping cart scenario very interesting.
Aug 27, 2011
Susana
rated it:
Excelente libro, lleno de ideas fantásticas para enfrentar y visualizar de una manera diferente, más creativa, los problemas de gerencia de una empresa. IDEO es una empresa en la que nos encantaría trabajar :-)
Nov 30, 2010
Catamari
rated it:
a wonderfully motivating piece about working in a team environment to create innovative projects
May 31, 2011
Micah
rated it:
Written in the shadow of the dynamic landscape of technology, a book from 2000 will have outdated examples. However, the principles of creative friction in order to avoid groupthink are still applicable. Disagree and commit.
Instead of a product focused approach, take a needs based approach. In other words, what is the problem and what is the smartest way to solve it.
Take brainstorming: Go for quantity, Be visual, Encourage wild ideas, Number your ideas and try to get to More...
Instead of a product focused approach, take a needs based approach. In other words, what is the problem and what is the smartest way to solve it.
Take brainstorming: Go for quantity, Be visual, Encourage wild ideas, Number your ideas and try to get to More...
May 08, 2009
Todd
rated it:
This book was included in my book: The 100 Best Business Books of All Time. www.100bestbiz.com
Mar 14, 2008
Riley
rated it:
This book has a lot of helpful ideas for running a company or a project/team, especially if you're in the design industry (but even if you're not).
My problem with it is Kelley's patronizing tone. Throughout the book I felt like I was being told just how great his company (IDEO) is, how they do everything right (even their mistakes are right!), etc. Needless to say, it got to be kind of nauseating/overwhelming.
Because of that, it took me forever to finish, and unless someo More...
My problem with it is Kelley's patronizing tone. Throughout the book I felt like I was being told just how great his company (IDEO) is, how they do everything right (even their mistakes are right!), etc. Needless to say, it got to be kind of nauseating/overwhelming.
Because of that, it took me forever to finish, and unless someo More...
Jan 31, 2010
rob
rated it:
This book started to pull together for me some of the things I've been learning about recently. A bridge between texts.
Jan 20, 2010
Jeffrey
rated it:
This is a good overview of IDEO, though I was disappointed that the author dealt more with generalities than details of their process and approach to design.
