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Scientific Advertising
American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers. His methods are still prized for their efficacy today.In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world's biggest ad ag...more
Paperback, 92 pages
Published
December 1st 2007
by Cosimo Classics
(first published February 1968)
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The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
Strike while the iron is hot. Get a decision then. Have it followed by prompt action when you can.
Strike while the iron is hot. Get a decision then. Have it followed by prompt action when you can.
I'm definitely going to need to read this one over a few times. It is jam-packed with useful information... sometimes almost seemingly hidden in a mid-paragraph phrase. Jam-packed I tell you!
it's a classic for a reason
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