false <![CDATA[The Deviant's Advantage: How to Use Fringe Ideas to Create Mass Markets]]> http://photo.goodreads.com/books/1174504623m/408914.jpg 408914 1 Don&#8217;t be afraid of deviants. They just may save your business.<br><br>In today's challenging and sometimes puzzling business environment, deviance equals innovation--the kind of breakthrough thinking that creates new markets and tumbles traditional ones. In <b>The Deviant's Advantage</b>, two of America's most respected futurists show how this deviance proceeds along a traceable trajectory, explaining how and why:<br><br>&#8226; Christian fundamentalism morphed from college Bible studies to Republican party king-making<br>&#8226; Reebok cares more about what&#8217;s on the feet of kids in Detroit and Philadelphia than what the so-hip-it-hurts set is wearing in New York or on Rodeo Drive <br>&#8226; Hugh Hefner, the creator of Playboy, transformed into a cultural icon with decidedly Puritan sensibilities<br><br>Tomorrow's breakthrough concept is lurking out there right now in the mind of a deviant individual. Your choice is simple: find it and exploit it or be buried by those who do. 398213 23 3 2004 The Deviant's Advantage: How to Use Fringe Ideas to Create Mass Markets total:9|5:2|4:4|3:2|2:1| 9 34 14 1 5 0 false false Wed Jun 17 23:08:25 -0700 2009 Wed Jun 17 23:11:07 -0700 2009 more...]]> 4 0 false false Mon Nov 24 10:04:23 -0800 2008 Mon Nov 24 10:04:31 -0800 2008 0 0 false false Tue Sep 02 19:49:30 -0700 2008 Tue Sep 02 19:49:35 -0700 2008 0 0 false false Fri Jul 04 10:05:27 -0700 2008 Fri Jul 04 10:05:27 -0700 2008 0 0 false false Thu Jul 03 21:33:58 -0700 2008 Thu Jul 03 21:35:15 -0700 2008 0 0 false false Wed May 28 17:12:16 -0700 2008 Wed May 28 17:12:16 -0700 2008 2 0 false false Mon Apr 28 08:10:20 -0700 2008 Mon Apr 28 08:10:20 -0700 2008 0 0 false false Sun Apr 20 12:43:30 -0700 2008 Sun Apr 20 12:43:35 -0700 2008 4 0 false false Thu Jan 03 13:23:17 -0800 2008 Thu Jan 03 13:23:17 -0800 2008 4 0 false false Sun Dec 16 13:26:54 -0800 2007 Sun Dec 16 13:26:54 -0800 2007 3 0 false false Sun Sep 23 15:50:45 -0700 2007 Sun Sep 23 15:50:45 -0700 2007 5 0 false false Thu Jun 28 16:47:12 -0700 2007 Thu Jun 28 16:47:12 -0700 2007 4 0 false false Fri Mar 30 05:05:13 -0700 2007 Thu Jun 28 08:25:51 -0700 2007 3 0 false false Wed Mar 21 12:17:09 -0700 2007 Wed Mar 21 12:17:09 -0700 2007 http://www.goodreads.com/book_link/follow/8?book_id=408914