Search Engine Optimization for Dummies
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Search Engine Optimization for Dummies

3.79 of 5 stars 3.79  ·  rating details  ·  108 ratings  ·  14 reviews
Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy — that’s what search engine optimization is all about. Search Engine Optimization For Dummies has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips,...more
Paperback, Second Edition, 382 pages
Published May 1st 2006 by For Dummies (first published April 14th 2004)
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Great book!!! I have this as an ebook if anyone wants it. I will send it to you, you will save alot of money. ontact me at
The successful “… for dummies” series of books is known the world over for the diversity of titles provided. Their recognisable covers provide reassurance and familiarity in a world of books that can seem a little daunting to the nervous.

“Search Engine Optimisation for Dummies” by Peter Kent is no exception to the rule. Recently updated into a 4th edition for 2011, the book splits the task of SEO (Search Engine Optimisation) up into 23 chapters of detailed information. This allows the reader to...more
I recently tried to explain SEO to my sister by saying that Google was like a librarian that talks to a lot of people about what they're looking for. Not the greatest analogy, and I think Peter Kent makes a better job of simplifying SEO in this book.

Although aimed at n00bs, I think you could launch a pretty decent SEO campaign just based on Kent's advice. Nicely laid out, it's easy to skim-read, but there's interesting additional information if you're prepared to put more time into reading it. K...more
A good overview of key concepts, and likely to remain a good reference even as the particulars become dated.
Dave R
If you are looking to learn Search Engine Optimization from the ground up this is the book for you. Complete with images and BIG text for those like me with an attention span not worth bragging about. Great book. Check out a website i created with the SEO tips i learned in the book -

FHA Mortgage Loan Information
I tend not to read too many books about technology but this one was really good for centralizing all of the links I need and telling me why I need them. Each section is short and to the point. Useful for working on projects in a short amount of time. Good reference book to keep around.
Christine Jolley
As a small business with a lot of competition....this book was an incredible godsend. very simple to understand.....have been implementing tactics for the last few weeks and my rank has jumped tremendously. thank You MrKent!
Athena Chang
Overall, it gives a thorough introduction to SEO. However, a lot of the links and resources in the book is totally outdated. You cannot find those websites anymore.
This is a great book about SEO! I like the format and it will be an easy book to reference in the future.
Peter kent is very knowledgable on Seo and a straight shooter. No snake oil
Backlinks, social search,
HTML tags explained,
Don't pay for voodoo.
okay. A little dated (even with the newer copies.) Good primer.
Ronald Barba
A good little refresher on SEO strategies.
Tamim Salem
Quite Informative, easy read.
Vishal Darji
Awesome SEO book for dummies.
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