Advertising Media Planning: A Brand Management Approach
My rating:
didn't like it it was ok liked it really liked it it was amazing
add to my books

Advertising Media Planning: A Brand Management Approach

0.0 of 5 stars 0.00  ·  rating details  ·  0 ratings  ·  0 reviews
Written by a practitioner and an academic, this text describes the proper role of media planning in advertising campaigns. They describe the types of media, look at the definition of target audiences, and examine the role of geography. Seasonality and timing are explored. The construction and evaluation of the media plan is described. Annotation ©2003 Book News, Inc., Port...more
Paperback, 188 pages
Published by M.E. Sharpe (first published January 1st 1980)
more details... edit details
There is a good chance some of your friends read this book. Sign in to see!
sign in »

Friend Reviews

To see what your friends thought of this book, please sign up.

Lists with This Book

This book is currently not featured on any Listopia lists. Add this book to your favorite list »

Community Reviews

(showing 1-1 of 1)
filter  |  sort: default (?)  |  rating details
Meghan
Jul 09, 2010
Meghan added it

new topic
Discuss This Book

There are no discussion topics on this book yet. Be the first to start one »
Recommend it  |  Stats  |  Recent status updates

combine
Other Editions (1)

Advertising Media Planning: A Brand Management Approach (Hardcover)

Books by Larry D. Kelley

Advertising Account Planning: A Practical Guide Advertising Account Planning: Planning And Managing An Imc Campaign You've Screwed Up. Now What?!: How to Maintain Your Job and Dignity After a Major Screw Up. Advertising Media Planning: A Brand Management Approach Cases in Advertising Management
More…

Share This Book

Your website
Pin It

Trivia About Advertising Media...

No trivia or quizzes yet. Add some now »

© 2012 Goodreads Inc